Brands
Myprotein and Keventers blend health and taste with coffee protein fix
MUMBAI: If your morning fix is stuck between a scoop of protein and a shot of espresso, here’s a newsflash you’ll actually want to digest. Myprotein has teamed up with Keventers, the dessert kingpin known for milkshake mayhem, to launch Coffee Impact Whey Protein—a collab that hits the sweet spot between fitness fuel and frothy indulgence.
The announcement dropped in Mumbai on 3 April 2025, and true to its spirit, the launch wasn’t just a product drop—it was a flex. Myprotein brought its fitfam to Keventers’ Powai store on 26 March, calling on gym rats, shake chuggers and coffee lovers alike to spill the beans on what makes a ‘perfect match’.
Naturally, the answer was caffeine plus protein. Duh.
Myprotein ambassador Chetan Tambe, the kind of guy who can probably deadlift your insecurities, showed up to share his routine, chat with fans and introduce the blend that might just caffeinate your cardio.
“This special campaign celebrates unique matches in the everyday life of our consumers, be it with a person, experience, or health,” said Myprotein India regional manager Sudeshna Saha. “Through this collaboration, we are bringing a health-conscious offering to the coffee lovers who want to indulge whilst sticking to their fitness regime. With the introduction of Keventers Coffee, we have two Keventers flavours, including the popular chocolate hazelnut, especially curated for the Indian audience.”
For those who treat cheat days like urban legends, this collab lets you indulge with purpose. The new flavour joins Myprotein’s premium lineup on its website, and you’ll find it at select Keventers outlets, making this the rare milkshake that doesn’t wreck your macros.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
