Ad Campaigns
Myntra’s Sneaker for Every Scene campaign spotlights premium selection
Mumbai: Myntra, one of India’s leading fashion, beauty and lifestyle e-commerce destinations, has unveiled a new campaign ‘Sneaker for Every Scene’ shining a spotlight on the premium sneakers offering curated by the Myntra Sneaker Club (MSC) store on the platform. The Myntra Sneaker Club has evolved to be the go-to destination for India’s burgeoning sneaker enthusiasts, offering them a curated array of premium selections and some of the legendary and iconic lines from globally renowned sneaker brands. This includes coveted lines such as Nike Pandas, Air Jordans, Air Force, Dunks, etc from brands such as Nike, Adidas, Asics, New Balance and more. This campaign not only celebrates the love for sneakers among individuals but also underscores the diverse and expansive sneakers range available at the Myntra Sneaker Club, a testament to its growth and journey over the years.
Spreading the love for sneakers, ‘Sneaker for Every Scene’ campaign focuses entirely on the platform’s premium range of sneakers and the depth of its offering that includes 10k+ styles from 20 leading brands. Designed with an overall category insight that sneakers give a sense of confidence, help individuals conquer every scene and stay at the forefront of trend-first fashion, the campaign keeps sneakers at the heart. It includes a film based in three different settings, highlighting sneakers as essentials for every scene and giving individuals a sense of confidence to overcome any situation while putting the spotlight on premium sneaker lines and the latest drops from some of the biggest sneaker legacy brands such as Nike, Adidas, PUMA, New Balance, Skechers, Converse, Reebok, Under Armour etc available as part of the Myntra Sneaker Club.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
