MAM
Myntra brings kids wear brand, OshKosh B’Gosh® to India in partnership with Tablez
Bengaluru: Myntra announces the launch of OshKosh B’Gosh one of the most-recognized children’s clothing brands in the United States. Their signature style is rooted in denim, an optimistic color palette and an artful attention to detail. It is clothing that nods to the brand’s roots while moving forward with the perfect balance of quality, value, fashion and kid-friendly style. Along with iconic products like the World’s Best Overalls and Heritage Logo Hoodies – OshKosh B’Gosh® creates clothing that lets kids be kids.
OshKosh B’Gosh® is being launched for the first time in India and will be available online on Myntra through Tablez, the leading organized retail group, the official partner of Oshkosh B’Gosh® in India.
Myntra has over 65000 options from over 400 kids wear brands and is the go-to destination for branded apparel products. With a good mix of large global brands and small domestic boutiques, Myntra’s range offers both, value for money and quality to shoppers in India. According to industry reports, the kids fashion market in India stands at $7 billion at present and is expected to reach $13 billion by 2022, with the branded segment gaining fast traction among shoppers.
Speaking on the launch, Amar Nagaram, Head – Myntra Jabong said, “We are delighted to bring OshKosh B’Gosh®, one of the United States leading kids wear brands to our customers in India in partnership with Tablez. We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio, while enhancing the overall catalogue for kids and pre-teens. With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh® to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country.”
Speaking on the association, Adeeb Ahamed, Managing Director, Tablez, said, “We are very excited to bring OshKosh B’Gosh® to India and partner with Myntra, to offer the brand on its well reached platform. OshKosh B’Gosh® is a time-tested kids wear brand from the USA, offering contemporary fashion with a wide variety of styles and trends. We believe that it has great potential to become one of the leading brands in the kids wear segment in India. Being a pioneer in the e-commerce market and its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh® to reach a large expanse of the fashion-conscious consumers across the country.”
MAM
L’Atelier 1664 returns to Lakmé Fashion Week with Abraham & Thakore
Design platform showcases ‘The Sari’torial’ blending tailoring and drapes.
MUMBAI: When couture meets craft, even a sari can learn a few new tricks. L’Atelier 1664 is returning to Lakmé Fashion Week 2026 in Mumbai, continuing its design led partnership with one of India’s most influential fashion platforms. The cultural platform will once again spotlight the intersection of fashion, craftsmanship and contemporary lifestyle, this time through a special runway collaboration with design house Abraham & Thakore.
Titled “The Sari’torial,” the curated showcase reimagines the sari through a conversation between structured tailoring and fluid draping. Drawing inspiration from the relaxed elegance of French style and the rich heritage of Indian textiles, the collection explores everyday silhouettes refined with signature fabrics, subtle detailing and a restrained colour palette highlighted by L’Atelier 1664’s distinctive house blue.
The collaboration marks a continuation of L’Atelier 1664’s presence at Lakmé Fashion Week after its debut association last year, reinforcing the platform’s growing engagement with India’s creative and fashion ecosystem.
Beyond the runway, the brand will also host its signature lounge at the fashion week venue, creating an immersive experiential space designed to bring together design, culture and contemporary lifestyle in one setting.
Carlsberg India vice president for marketing Partha Sarathi Jha said the association reflects the brand’s interest in supporting creative expression. “Lakmé Fashion Week is one of the most important platforms for fashion and creative expression in India. Through L’Atelier 1664, we aim to celebrate this intersection of culture, design and contemporary lifestyle. We are excited to continue our association with Lakmé Fashion Week and collaborate with Abraham & Thakore to bring this vision to life on the runway,” he said.
Designers David Abraham and Rakesh Thakore added that the collection explores a cross cultural design dialogue. “With Sari’torial, we wanted to explore a conversation between French ease and Indian craftsmanship. Our collaboration with L’Atelier 1664 blends a relaxed French sensibility with the richness of Indian textiles, reinterpreting traditional crafts through a modern lens,” they said.
L’Atelier 1664 is part of the portfolio of Carlsberg Group, the Denmark headquartered beverages company whose Indian arm has operated in the country since 2007. Today, Carlsberg India runs 14 breweries across the country, including eight company owned facilities and six contract manufacturers, supporting a portfolio that includes brands such as Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic and 1664 Blanc.
Through its continued presence at Lakmé Fashion Week, L’Atelier 1664 is positioning itself not just as a sponsor but as a cultural platform connecting fashion, design and lifestyle conversations in India’s evolving creative landscape.
