Brands
MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’
Mumbai: MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme “Game badlega, kyunki Bigg Boss ab khud khelega.”
As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with Colors’ Bigg Boss season 16 is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.
MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the Bigg Boss house called the ‘MyGlamm Zone,’ where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities.
This zone will also see Bollywood celebrities visit the Bigg Boss house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised, and tutorial-fuelled post-purchase experience through its app.
Commenting on the association, The Good Glamm Group CEO of beauty & FMCG brands Sukhleen Aneja shared, “We are thrilled to be the make-up partner of Bigg Boss Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier two and three and below cities and leverage the immense reach and traction across consumer segments provided by Bigg Boss.”
“As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We’re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care,” she added.
Viacom18 revenue head of Colors Pavithra KR said, “Bigg Boss is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country, offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s needs for both performance and perception. We’re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.”
Furthermore, viewers can vote for their favourite contestants, and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season.’ Voting can be done by downloading the MyGlamm app on their devices.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
