Brands
MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’
Mumbai: MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme “Game badlega, kyunki Bigg Boss ab khud khelega.”
As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with Colors’ Bigg Boss season 16 is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.
MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the Bigg Boss house called the ‘MyGlamm Zone,’ where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities.
This zone will also see Bollywood celebrities visit the Bigg Boss house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised, and tutorial-fuelled post-purchase experience through its app.
Commenting on the association, The Good Glamm Group CEO of beauty & FMCG brands Sukhleen Aneja shared, “We are thrilled to be the make-up partner of Bigg Boss Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier two and three and below cities and leverage the immense reach and traction across consumer segments provided by Bigg Boss.”
“As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We’re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care,” she added.
Viacom18 revenue head of Colors Pavithra KR said, “Bigg Boss is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country, offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s needs for both performance and perception. We’re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.”
Furthermore, viewers can vote for their favourite contestants, and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season.’ Voting can be done by downloading the MyGlamm app on their devices.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
