Brands
MyGlamm onboarded as official beauty partner for ‘Bade Miyan Chote Miyan’
Mumbai: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announces a three-year strategic partnership with Bollywood’s leading production house Pooja Entertainment; commencing the association with MyGlamm, coming on board as the official beauty partner for the upcoming Bollywood blockbuster ‘Bade Miyan Chote Miyan’.
Produced by Pooja Entertainment and directed by Ali Abbas Zafar ‘Bade Miyan Chote Miyan’ is an upcoming blockbuster starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more.
Pooja Entertainment director Jackky Bhagnani shared, “Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for ‘Bade Miyan Chote Miyan’ is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour.”
Good Glamm Group Good Brands Co CEO Sukhleen Aneja said, “Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie ‘Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant make up helps create beautiful looks inspired by the best of Bollywood.”
As the exclusive beauty partner, MyGlamm will bring its innovative products and unparalleled expertise to enhance the on-screen beauty of the film’s cast. Additionally, The Good Glamm Group’s creator and media divisions – Good Creator Co and Good Media Co, will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie’s release.
With ‘Bade Miyan Chote Miyan’ poised to be one of Bollywood’s biggest releases of the year, The Good Glamm Group and Pooja Entertainment are set to captivate audiences with a blend of cinematic excellence and beauty innovation.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
