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MyGlamm onboarded as official beauty partner for ‘Bade Miyan Chote Miyan’

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Mumbai: The Good Glamm Group, South Asia’s largest direct-to-consumer beauty and personal care announces a three-year strategic partnership with Bollywood’s leading production house Pooja Entertainment; commencing the association with MyGlamm, coming on board as the official beauty partner for the upcoming Bollywood blockbuster ‘Bade Miyan Chote Miyan’.

Produced by Pooja Entertainment and directed by Ali Abbas Zafar ‘Bade Miyan Chote Miyan’ is an upcoming blockbuster starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more.

Pooja Entertainment director Jackky Bhagnani shared, “Collaborating with the Good Glamm Group and integrating MyGlamm as the exclusive beauty partner for ‘Bade Miyan Chote Miyan’ is an exciting opportunity for Pooja Entertainment, delivering unparalleled entertainment experiences while staying at the forefront of industry trends that not only captivates audiences with its storytelling but also sets new standards in on-screen beauty and glamour.”

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Good Glamm Group Good Brands Co CEO Sukhleen Aneja said, “Our partnership with Pooja Entertainment represents a strategic blend of storytelling and beauty innovation. MyGlamm coming on board as the official beauty partner for the movie ‘Bade Miyan Chote Miyan’ seamlessly aligns with our philosophy #GlammUpLikeAStar with ease. MyGlamm’s line of innovative vibrant make up helps create beautiful looks inspired by the best of Bollywood.”

As the exclusive beauty partner, MyGlamm will bring its innovative products and unparalleled expertise to enhance the on-screen beauty of the film’s cast. Additionally, The Good Glamm Group’s creator and media divisions – Good Creator Co and Good Media Co, will collaborate with Pooja Entertainment to curate engaging promotional content and immersive experiences for fans leading up to the movie’s release.

With ‘Bade Miyan Chote Miyan’ poised to be one of Bollywood’s biggest releases of the year, The Good Glamm Group and Pooja Entertainment are set to captivate audiences with a blend of cinematic excellence and beauty innovation.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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