Brands
MyGlamm comes onboard as the official beauty partner for ‘Rocky aur Rani Kii Prem Kahaani’
Mumbai: India’s leading direct-to-consumer beauty brand MyGlamm, announces its exclusive marketing collaboration as the official beauty partner for the highly anticipated Bollywood movie “Rocky aur Rani Kii Prem Kahaani” starring Ranveer Singh and Alia Bhatt along with Dharmendra, Jaya Bachchan and Shabana Azmi.
Directed by the renowned filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions, the film has already created a buzz among fans and cinephiles alike. This prestigious partnership with ‘Rocky aur Rani Kii Prem Kahaani’ further establishes MyGlamm as a frontrunner in the beauty industry, bringing together the realms of beauty and cinema in a seamless fusion with the messaging #GlammUpLikeRockyAurRani.
Speaking on this collaboration, Good Glamm Group – Good Glamm Brands CEO Sukhleen Aneja, says, “We are thrilled to announce our exciting partnership with ‘Rocky aur Rani Kii Prem Kahaani’ as their official makeup partner. This film promises to deliver a captivating cinematic experience with its star-studded cast and compelling storyline. Our collaboration with ‘Rocky aur Rani Kii Prem Kahaani’ perfectly aligns with MyGlamm’s #GlammUpLikeAStar vision and our commitment to providing exceptional beauty solutions that empower individuals to shine like the stars. We aspire to inspire fans and encourage all beauty enthusiasts to embrace their inner beauty and #GlammUpLikeRockyAurRani.”
“At Dharma Productions, we believe in the power of storytelling and the ability of films to connect with audiences on a deep emotional level. ‘Rocky aur Rani Kii Prem Kahaani’ is a labor of love, filled with passion and an incredible ensemble cast. We are delighted to partner with MyGlamm, as they share our vision of empowering individuals to express their unique beauty and through this we aim to enhance the visual experience and bring forth the essence of our characters.” added Dharma Productions CEO Apoorva Mehta.
The partnership with ‘Rocky aur Rani kii Prem Kahaani’ enables MyGlamm to showcase its versatile and high-performance makeup products on the characters and ensure they radiate beauty while bringing the story to life. MyGlamm has established itself as a go-to brand by offering its cutting-edge makeup products and unwavering dedication to excellence. Boasting an extensive range of inclusive shades and cutting-edge formulations, My Glamm caters to the needs of diverse skin tones and types.
Alongside the collaboration, we are proud to incorporate our signature campaign, #GlammUpLikeAStar, which encapsulates MyGlamm’s expertise in creating celebrity-inspired makeup looks. Whether it’s recreating iconic red carpet looks or experimenting with glamorous transformations, #GlammUpLikeAStar empowers individuals to embrace their unique beauty and shine like the celebrities they admire. With My Glamm’s dedication to innovation and the star-studded ensemble of “Rocky aur Rani” are all set to have a significant impact on Indian cinema.
Rocky Aur Rani Kii Prem Kahaani releases in cinemas on 28 July, worldwide.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
