MAM
MyGate rolls out creative campaign Knock Knock Stories
The largest community management application MyGate has launched a quirky campaign – Knock Knock Stories. It is another addition to MyGate’s portfolio of unique digital campaigns and marketing initiatives. Some of the other leading campaigns from MyGate’s suite are ‘Just Society Things’ and ‘Heroes of MyGate’.
This new campaign is based on age-old knock-knock tradition and highlights how MyGate’s suite of offerings eliminates the need to go knocking on a neighbour’s door for information or help. Comprising six films, the campaign also touches upon the multi-cultural aspect of gated community living.
Embed: https://youtube.com/playlist?list=PLvZcEYvpabWVmPqxhuTPwpubfleK1Nn_J
The features highlighted via the campaign include MyGate’s Home Services, where one neighbour learns about the availability of pest control services on the app, and its buy and sell, where MyGate users can list old items for sale or simply give them away.
Conceptualised by Autumn Grey, Knock Knock Stories has a total of six films. The first film in the series went live for MyGate users on OTT platforms and YouTube on 18 April and has already received more than 550,000 views. The campaign has helped MyGate record a 149 per cent increase in engagement on their targeted services so far. The following films will be aired next month.
Commenting on the campaign, MyGate head of marketing Ranjit Behera said “At MyGate, we have been consistently in innovation mode and there’s always a new story to tell our users. Knock Knock jokes, especially around homeowners going to their neighbours for basic requirements, have always been popular amongst people in the age group of 35+. The majority of our core target audience is from this demographic, and we have received excellent feedback from our users on the campaign. We look forward to highlighting more of MyGate’s dynamic solutions to our customers through the campaign.”
While AutmunGrey senior vice president of integration and growth Bodh Deb said, “At AutumnGREY Mumbai we have always strived to identify a creative device to create video content, which marries topicality with the brand’s purpose.”
“We have delivered many instrumental campaigns which have become synonymous with the brand’s personality. The Knock Knock device we thought was an interesting approach to tell MyGate’s story as it brings forth the true essence of gated community living,” Deb added.
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
