Brands
Mutterfly partners Zoomcar to enhance rental marketplace offerings
MUMBAI: India’s only rental marketplace for lifestyle products, Mutterfly, has partnered with Zoomcar wherein all those who use the Zoomcar app can now rent products for their trips hassle-free and enhance their travel experience.
Through this tie up, all of Mutterfly products ranging from cameras to tents will be readily accessible for all Zoomcar customers. Mutterfly will also enable its customers to subscribe to cars through Zoomcar’s ZAP subscribe program.
Zoomcar will offer Mutterfly customers an added advantage by offering them Rs 10,000 cashback on their first month subscription period on Zap Subscribe.
Mutterfly CEO Akshay Bhatia says, “Both Zoomcar and Mutterfly have a common vision at helping users owning less and experiencing more. We are excited about this tie-up and I believe this is a great value-add for the rental ecosystem. We are happy to offer Zoomcar customers all that they need to enhance their travel experience and build memories.”
Kaushal Desai from Zoomcar adds, “We found an ideal fit with Mutterfly enabling us to enhance our client offerings. Now you can log on to Zoomcar app and book not just your next vehicle but also all your needs for the travel. In addition, we are happy to offer a 10,000 cashback to all Mutterfly users who enrol on our newly introduced Zap Subscribe program. We look forward to this mutually benefiting partnership.”
Mutterfly is a rental marketplace for aspirational products which also offers an easy access to a luxurious lifestyle. Their services let you rent high-end equipment like DSLRs, Playstations, hover-boards and more at affordable prices. It has created a sharing network through technology which allows people (customers) to earn anything between Rs 5,000 to 30,000 per month.
Mutterfly came into existence when ex-Morgan Stanley banker, Akshay Bhatia, began building a food-sharing platform and in the process discovered a larger market that allowed people to experience without buying. The platform launched in 2017 and has gathered over 70,000 registered users across its Mobile and web platforms. With a 15 per cent month on month growth, Mutterfly is targeting a $2 billion market that has largely remained fragmented and untapped. This evangelising equipment rental company is all set to "Say Bye to Buy”.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
