Brands
Mutterfly partners Zoomcar to enhance rental marketplace offerings
MUMBAI: India’s only rental marketplace for lifestyle products, Mutterfly, has partnered with Zoomcar wherein all those who use the Zoomcar app can now rent products for their trips hassle-free and enhance their travel experience.
Through this tie up, all of Mutterfly products ranging from cameras to tents will be readily accessible for all Zoomcar customers. Mutterfly will also enable its customers to subscribe to cars through Zoomcar’s ZAP subscribe program.
Zoomcar will offer Mutterfly customers an added advantage by offering them Rs 10,000 cashback on their first month subscription period on Zap Subscribe.
Mutterfly CEO Akshay Bhatia says, “Both Zoomcar and Mutterfly have a common vision at helping users owning less and experiencing more. We are excited about this tie-up and I believe this is a great value-add for the rental ecosystem. We are happy to offer Zoomcar customers all that they need to enhance their travel experience and build memories.”
Kaushal Desai from Zoomcar adds, “We found an ideal fit with Mutterfly enabling us to enhance our client offerings. Now you can log on to Zoomcar app and book not just your next vehicle but also all your needs for the travel. In addition, we are happy to offer a 10,000 cashback to all Mutterfly users who enrol on our newly introduced Zap Subscribe program. We look forward to this mutually benefiting partnership.”
Mutterfly is a rental marketplace for aspirational products which also offers an easy access to a luxurious lifestyle. Their services let you rent high-end equipment like DSLRs, Playstations, hover-boards and more at affordable prices. It has created a sharing network through technology which allows people (customers) to earn anything between Rs 5,000 to 30,000 per month.
Mutterfly came into existence when ex-Morgan Stanley banker, Akshay Bhatia, began building a food-sharing platform and in the process discovered a larger market that allowed people to experience without buying. The platform launched in 2017 and has gathered over 70,000 registered users across its Mobile and web platforms. With a 15 per cent month on month growth, Mutterfly is targeting a $2 billion market that has largely remained fragmented and untapped. This evangelising equipment rental company is all set to "Say Bye to Buy”.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
