MAM
Muthoot Group celebrates ‘Blue Soch’ through special film
MUMBAI: Muthoot Pappachan Group (MPG), a diversified business conglomerate in the financial services industry and the title sponsor of Kerala Blasters Football Club (KBFC) in the Indian Super League (ISL), has launched a special film celebrating the Blue Soch of the Indian youth, passionate about football. With the theme of ‘play your passion to perfection’, the film communicates the group’s vision of empowering human ambitions and raising the quality of football in the country by nurturing the young talent in India.
MPG has been the title sponsor of the Kerala Blasters Football Club for the past five years now and is associated with the sport in more than one way. Muthoot Pappachan Group also nurtures a football academy by the name of Muthoot Football Academy (MFA) whose objective is to scout and train youngsters that have the passion and skills for football. Located in Kochi, MFA recognises the passion of talented kids and empowers them to achieve their dreams by providing international coaching and training facilities through a curriculum prepared by foreign coaches. All facilities provided to the students are free of cost.
Muthoot Pappachan group director Thomas Muthoot says, “Playing grounds are one of the very few platforms where all the differences of language, religion and culture remain neutral and nothing divides the true spirit of sportsmanship. MPG has always believed in and supported the Blue Soch of individuals who strive to surpass all hindrances to realise their dreams. This special film serves as an affirmation of our credo of ‘empowering human ambitions’. On the same lines, it remains our unwavering resolve to unearth the football talent from the grassroots of the country and assist them to produce the future stars of football for India.”
The film, shot in the untamed picturesque rural locations of Allepy, Kerala, depicts a young group of boys seeking innovative ways against all odds to play football, a sport that they feel so passionate about and are ready to go the extra mile for it.
The enthralling music and the scenic views of the two and a half minutes film take the viewers on a journey to the lush backwaters of the God’s own country. The film exemplifies the aspiration and talent that the Indian youth possesses for football. Seven students from Muthoot Football Academy have acted in the film after undergoing two weeks of rehearsals and training.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
