MAM
Muskurayega India – an initiative by Jackky Bhagnani’s Jjust Music and Cape of Good Films will now reach millions through the Likee community
Some of the biggest names from the Bollywood fraternity have assembled for a music video that encourages people to be strong to confront coronavirus pandemic. Leading short video platform Likee too has stretched out a helping hand as a promotion partner for the song titled ‘Muskurayega India’, which is produced by Cape of Good Films and Jackky Bhagnani’s Jjust Music. In the song, Bollywood bigwigs reassure people in the wake of the ongoing countrywide lockdown that normal days would get back on track.
As part of the partnership, Likee will urge people to watch the song on YouTube to ensure maximum views. Revenues earned and amount pledged through this initiative will be donated to the PM-CARE Funds and the Maharashtra Chief Minister Relief Fund. Likee has also invited Likers to create videos on the song and post it with #MuskurayegaIndia, which is already trending on the platform.
Prime Minister Narendra Modi also took to social media site Twitter to share the music video. Lauding the Bollywood stars, the Prime Minister called it a “good initiative by our film fraternity”.
The stars who have appeared in the video are Akshay Kumar, Tiger Shroff, Rajkummar Rao, Kartik Aryan, Ayushmann Khurrana, Vicky Kaushal, Kriti Sanon, Bhumi Pednekar, Siddharth Malhotra, Ananya Panday, Kiara Advani, Rakul Preet Singh, Taapsee Pannu, Team India’s firebrand opener Shikhar Dhawanand Jackky Bhagnani . Practicing social distancing and lockdown norms, the video has been shot at the homes of these B-Town celebrities itself. Other than these celebrities, Mumbai Police personnel have been portrayed in the video as the real heroes in these trying times.
Speaking to Abhishek Dutta, Head of Likee India, in an exclusive live session on Likee, Jjust Music owner Jackky Bhagnani said, “Every performer you see in the video supported the initiative whole heartedly. They all shot their part at their homes and shared, following which the video was created. The idea is to ramp up charitable donation to help those suffering due to coronavirus.” He further urged Likers to ensure that they liked and shared the video so that maximum help could be delivered to the needy.
MAM
Wagh Bakri Tea Group appoints Tushar Tripathi as new CEO
Long-serving COO steps up to lead the tea major’s next phase of growth.
MUMBAI: Wagh Bakri Tea Group has found the perfect blend for its future leadership promoting from within. The company has announced the appointment of Tushar Tripathi as its new Chief Executive Officer (CEO). Tripathi, who previously served as Chief Operating Officer, brings over 17 years of deep experience within the organisation and will now steer its overall business strategy, operational efficiency, and long-term value creation.
In his earlier role, Tripathi led Plant, Operations, and Projects, playing a key part in enhancing operational excellence. His notable contributions include introducing the first Automated Storage & Retrieval System (ASRS) in India’s tea industry, implementing global quality and food safety standards, establishing a NABL-accredited quality lab, and expanding the company’s manufacturing and distribution networks.
Speaking on his appointment, Tushar Tripathi said, “I am deeply honoured to take on this responsibility at Wagh Bakri. It has been a privilege to contribute to the Group’s journey, and I look forward to working with our teams to strengthen innovation, enhance efficiency, and create sustainable value for all stakeholders.”
Wagh Bakri Tea Group executive director Paras Desai added, “Mr Tushar Tripathi has been an integral part of our leadership team for many years. His deep operational insight, commitment, and balanced leadership approach make him the ideal choice to guide Wagh Bakri into its next phase of growth.”
Tripathi holds a BE in Mechanical Engineering and has completed management development programmes in project management and logistics from leading Indian Institutes of Management (IIMs).
With this internal elevation, Wagh Bakri Tea Group is signalling continuity and confidence in its home-grown talent as it looks to accelerate innovation and sustainable growth in the competitive tea industry.
In the world of tea, where the right infusion makes all the difference, Wagh Bakri has chosen a leader who already knows every leaf and layer of the organisation. The future, it seems, is brewing smoothly under Tripathi’s watch.
