Brands
Musclemind debuts with the ‘Activeleisure’ category
Mumbai: Musclemind introduces the new ‘Activeleisure’ category to the apparel market. By bridging the gap between performance activewear and lifestyle athleisure, Musclemind offers premium products that fit the needs of dynamic, on-the-go individuals.
Bharat Gupta, a fourth-generation promoter of a leading renewable company and fitness enthusiast, created Musclemind to address the need for innovative apparel for busy lives. Identifying a gap in the Indian market, Bharat introduced the active leisure category with Musclemind. The brand’s philosophy integrates physical activity with daily life, offering products designed for performance, style, and comfort.
Musclemind’s debut collection features advanced technology and craftsmanship, aiming to blend active pursuits with everyday comfort. The brand uses proprietary technologies such as MotionMax for enhanced stretchability and moisture-wicking, SeasonSense for adapting to thermal changes, ProProtect for UV resistance and odour control, and AeroFlux for ventilation and moisture control.
Musclemind founder and CEO Bharat Gupta said, “We are on a mission to create the first active-leisure category of apparel in the world with our cutting-edge products. At Musclemind, we are not just creating clothes; we are creating a revolution with the active-leisure category that is a blend of functionality, style, and comfort. We have dedicated countless hours to rigorous research and development and crafted products that integrate cutting-edge technology into innovative products like Reformist Compression Tee and Power Leggings. With a vision to inspire movement and wellness worldwide, Musclemind is set to redefine the activewear landscape.”
The Musclemind collection will be available on its official website and selected e-commerce platforms. The collection is competitively priced from Rs 2,600 and upwards.
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Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
