MAM
Mumbai Marathon: Business suits were replaced by track pants in India’s biz capital
MUMBAI: As it happened the corporate world of Mumbai left their business suits away and decided to hit the roads wearing jogging kit and sports shoes to participate in the largest marathon in South Asia.
The battalion of runners was filled with dignitaries from every sector of industry, and their successful completion was soon visible on social media, as they shared their rejuvenating story on various platforms.
HBO India managing director Monica Tata wrote on social media, “With everyone posting their marathon achievements today, let me also put mine. Did the dream run for Isha Vidya along with my daughter Dania and we have raised so far Rs 1.8 lacs for them! With few more weeks to go before the deadline is over hopefully will cross 2 lacs! Thank you so much to all the people who have donated generously. With heartfelt gratitude and blessings from the rural kids you have helped make a life.”
Monica’s noble post was followed by film maker Kailash Koppikar’s post stating his lap timings. “Finished the Standard Chartered Mumbai Marathon 2015 – Half Marathon in 2:13:37,” he wrote.
Grey India managing director Sunil Lulla used social media to let people know who all he dedicated this effort to. “It was a glorious morning, with my running partners, Lazarus and Krishna. We started and finished together in 1 hour 57 mins, over 21.10 km. Lazi broke his jinx of under 2. Simply superb performance by Lazi. Great friendship progressing ahead, with Krishna sacrificing his timing to run together. This run dedicated to Amrita and Parthiv Kilachand on their 15th wedding anniversary. In addition dedicated to Children’s Movement for Civic Awareness,” he wrote.
Sony Max and Sony Six executive vice president – sales Deep Drona reached his personal best and took social media to thank his well wishers. “Dear all, thank you very much for the encouraging words I completed my 3rd SCMM and am keeping the streak of improvement going. Clocked 2:00:18 hrs,” he tweeted.
Media veteran Bharat Kapadia was proud of his feat and tweeted, “My best timing so far for the half marathon… 2:12:28.”
Like them, hundred others from the fraternity descended on the roads to test their limits and spread awareness about various causes as they proudly brandished their achievements on the social media.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
