MAM
Mumbai Festival 2024 – Celebrate! Discover! Connect! details revealed
Mumbai: The Mumbai Festival 2024, poised to illuminate the lively ‘City of Dreams’ from January 20 to 28 unveils the details of the enchanting events and engaging activities. On 17 January 2024 in the presence of a distinguished gathering, Hon’ble minister of tourism and rural development, Girish Mahajan, and Mumbai Festival Advisory Committee chairperson Anand Mahindra together with Government of Maharashtra tourism secretary Jayshree Bhoj disclosed the final venues, shared insights into the event flow, and presented the star-studded lineup of celebrities set to grace this grand celebration.
The momentous announcement unfolded in the distinguished presence of the Hon’ble minister of education and ministry of Marathi language, Guardian Minister – Mumbai City District Deepak Kesarkar and Hon’ble minister for skills, employment, entrepreneurship, and innovation, Guardian Minister- Mumbai Suburban District – Mangal Prabhat Lodha.
The occasion was further graced by the felicitation of our esteemed partners, including SBI, Signpost, Aerion Group, EaseMyTrip, Bisleri International Pvt Ltd, and Project Mumbai, acknowledging their significant contributions to the success of the Mumbai Festival. This cultural spectacle promises to be a journey into the vibrant heart of Maharashtra, bringing together an array of events, experiences, and renowned personalities. The Mumbai Festival 2024 would showcase the spirit of unity with the theme ‘Everyone’s Invited’ and aims to bring communities together, showcasing the best of Maharashtra’s cultural richness. Attendees can expect a spectacular blend of music, cinema, beach festivities, food fiestas and more. A detailed event lineup has been appended for reference.
Hon’ble minister of tourism and rural development Girish Mahajan, graced the occasion, sharing his enthusiasm for the festival. He stated, “Mumbai Festival 2024 celebrates Maharashtra’s cultural legacy. The festival provides a glimpse into the magnificence that awaits, and we encourage everyone to join us on this journey.
We poured our dedication, enthusiasm and passion into creating a never-seen masterpiece that signifies emotions and reawakens connections while honouring the very essence of Maharashtra. We believe that this event will alter tourists’ perceptions about Mumbai and inspire them to discover the richness of our homeland.” he added.
Government of Maharashtra secretary tourism Jayshree Bhoj said, “In my capacity as the Government of Maharashtra’s tourism secretary, I am ecstatic to see how The Mumbai Festival encourages a community’s creative and cultural exchange. The collective endeavour embodies the spirit of cooperation and diversity, characterising Maharashtra’s rich cultural legacy. My heartfelt appreciation to every participant, partner, and contributor for their unwavering help in making this event a huge success. As we unite to celebrate the diversity and magnificence of our state, let us welcome the celebrations with an open heart.”
Mumbai Festival Advisory Committee chairperson Anand Mahindra expressed ,”The Mumbai Festival portrays Maharashtra’s amazing and diverse cultural landscape. Every aspect you see, from the performances to the magnificent displays, reflects countless hours of sweat, passion, and commitment to present the incredible richness of Maharashtra. We are thrilled to host a festival that goes beyond limits, and I believe the details revealed today capture the diligence and efforts we’ve put in for an unforgettable celebration.”
The Mumbai Festival 2024 has its exciting anthem, “Mumbai Ek Tyohar Hai.” This musical sensation, which the talented Remo D’Souza choreographed, has become the city’s heartbeat as people groove to its enticing rhythm. The “Mumbai Ek Tyohar Hai Hookstep Challenge” has taken social media by storm, with influencers and users flaunting their dance moves. Composed by Shamir Tandon, the anthem features the powerful vocals of Sukhwinder Singh, Shankar Mahadevan, Harshdeep Kaur, Falguni Pathak, Avadhoot Gupte, and the captivating beats of The Dharavi Dream Project. As the city embraces the tune with open arms, the anthem has become one with Mumbai’s soul.
The department of tourism has entrusted Wizcraft Entertainment Agency Pvt. Ltd. to conceptualise and manage the Mumbai Festival 2024.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
