MAM
Mumbai couple wins Pepsi’s ‘Ticket to Cricket’ contest
MUMBAI: Cricket enthusiasts are still getting opportunities to win trips to South Africa! In keeping with the World Cup cricket fever, the official ICC World Cup sponsor Pepsi along with Blue Foods Restaurant, announced the names of the winners of “The Ticket to Cricket” contest.
According to an official press release, Vivek Vyas and Krupa Purohit are the lucky winners who won a trip to South Africa for watching the second semi-finals on 20 March 2003.
In association with Blue Foods Restaurant, Pepsi had organized a contest, wherein consumers dining at any of the Blue Foods Restaurants namely ( Bombay Blue, Noodle Bar and Cream Centre) had to drink their favourite soft drink – Pepsi and fill a lucky draw entry coupon.
The release quoted Nepean Sea Road residents and Pepsi contest winners Vivek Vyas and his wife Krupa Purohit as saying: “It’s a dream come true and thanks to Pepsi and Blue Foods we are getting the opportunity to watch the World Cup action live. We would love to see India playing in the semi-final and to be there to cheer our great cricketers.”
Pepsico’s head for western region Satendra Aggarwal says: “Pepsi has always been associated with the game of cricket. It has been Pepsi’s belief to give its consumers nothing but the best. This contest is one of our many innovative campaigns to make it possible for the consumers to watch big time cricket which is the world cup”.
Pepsi has always added a lot of fun and excitement in Mumbai. Pepsi launched the World Cup fever with its “Men In Blue” campaign. Pepsi has added a musical note to its world cup campaign with a specially composed, peppy number “Aa Yeah O” by none other that the hugely popular Adnan Sami which features Indian cricketers and other Pepsi brand ambassadors.
Pepsi also rolled out “The World Cup Ke Shikari” contest, in association with SET MAX, Nickelodeon and MTV, giving six young cricket fans a once in a lifetime opportunity to lead the Indian Cricket Team on to the ground during the Cricket World Cup 2003.
There is more action left as Pepsi will fly down four winners of the Pepsi Predikta Jackpot for the World Cup finals, who will then play for the Predikta Jackpot live on television.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
