MAM
Mullen Lintas makes multiple senior level appointments
MUMBAI: Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, has appointed its senior management team across cities.
Announcing the new team, Mullen Lintas CCO and chairman Amer Jaleel said, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time. With this kind of firepower at the start, this team has the weight-class to rival the biggest and the best. I look forward to cutting our teeth into briefs, and creating some great work together.”
EktaRelan has been appointed as the senior VP and planning head – national brands. Based in Mumbai, Relan’s mandate would include leading the strategic planning function across offices and brands for the agency.
The creative art function for Mullen Lintas would be led by Garima Khandelwal, who has been appointed as executive creative director. In her last role, Khandelwal was group creative director at Lowe Lintas where she worked for five years.
The business mandate for the Delhi office will be led by Syed Amjad Ali, who has been appointed as executive director. Ali moves into this role from Lowe Lintas Delhi, where he spent 20 years in multiple business leadership roles managing large client portfolios across product categories.
On the other hand, Ayyappan Raj, who assumes the role of executive vice president, will lead the mandate of Mumbai office.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
