MAM
Mukerjea, Khanna, Sameer Nair win awards at India Brand Summit
MUMBAI: The India Brand Summit held from 30 September – 1 October in Mumbai honoured the best of the brains in the business with Awards for Brand Excellence.
While J Walter Thompson Emeritus chairman Mike Khanna won the lifetime achievement award, Star India CEO Peter Mukerjea was conferred with the Media Person of the Year Award. The Creative Professional of the Year prize went to Star India COO Sameer Nair.
In the organisation level, the awards for brand leadership were won by Titan (Consumer Products), Nokia (Durables) and Infosys Technologies (IT).
The complete list of winners:
Macro Awards (Organization Level)
I) Award For Brand Leadership in:
(a) Consumer Products – TITAN
Ms. Priya Sanghvi – Brand Manager
(b) Hospitality & Services Industry – APOLLO HOSPITALS
Ms. Preetha Reddy – Managing Director
(c) Durables – NOKIA
Mr. V Ramnath – Head Nokia – Western Region
(d) Information Technology – INFOSYS TECHNOLOGIES
Mr. N R Narayana Murthy – Chairman & Chief Mentor
II) Campaign of the Year – HUTCH
Mr. Sandip Das, Mr. Harit Nagpal & Mr. Naveen Chandra
III) Agency of the Year – OGILVY & MATHER
Mr. J .C Giri
IV) Award for Social Marketing – SHRI. MAHILA GRIHA UDYOG LIJJAT PAPAD
Ms. Jyoti Naik & Ms. Kamal Dandore
Individual Awards
I) Creative Professional of the Year
Sameer Nair, Chief Operating Officer, Star India
II) Media Person of the Year
Peter Mukerjea, Chief Executive Officer, Star India
III) Marketing Professional of the Year
Girish Aggarwal, Director, Dainik Bhaskar
IV) Brand Builder of the Year
Kishore Biyani, Chief Knowledge Officer, Pantaloon Retail India Ltd.
V) CEO of the year
A.K. Purwar, CHAIRMAN, State Bank of India
VI) Lifetime Achievement Award
Mike Khanna, Chairman Emeritus, J Walter Thompson’
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
