MAM
Mudra’s Kidstuff Promos & Events appoints Jai De Costa as president
MUMBAI: Mudra’s promotional marketing firm, Kidstuff Promos and Events has roped in Jai De Costa as president.
He will work closely with Kidstuff’s founder and CEO Pankaj Wadhwa and the senior Mudra Group management team in driving Kidstuff’s growth agenda.
Mudra Marketing Services CEO R. Lakshminarayanan said, “Jai is a critical addition to our senior management team- a response to the Mudra Group’s growth. Clients are increasingly focusing on activation competencies, the business is growing and it’s great to have talent of Jai’s quality to lead our offering in this space. I wish him all the very best!”
Announcing Jai’s appointment Wadhwa said, “We are delighted to announce the addition of Jai to our team. Kidstuff has done some great work for our clients over the years and we will look to Jai to add a great deal of value to our services.”
De Costa said, “The growth in activation and promotions business has been meteoric over the last few years. The business is poised similar to say what retail was a couple of years ago. A large number of professionals are joining this industry and if you’re interested in this space Kidstuff is the place to be.”
De Costa moves from Tata Sky Ltd where he was responsible for the pay per view and games business. Prior to this, he spent four years at Bennett Coleman and Co., responsible for business development and strategy for the events and outdoor business and then in the new private treaties business.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
