MAM
Mudra’s Jude Fernandes promoted to executive director; Aniruddha Banerjee comes on board
MUMBAI: The Mudra Group has announced a slew of senior management changes. The current president at Mudra Mumbai office Jude Fernandes has been promoted to executive director. Filling his shoes in Mumbai is Aniruddha Banerjee (Ani).
In his capacity, Fernandes will have additional responsibilities that will include helping define the group’s strategic direction, strengthening Mudra’s offering to clients and improving the product, states an official release.
Commenting on Fernandes new position, Mudra Group CEO and managing director Madhukar Kamath said, “Jude has been a source of great strength for the Mudra Group. He is our rock and a true leader. His promotion is recognition of his fabulous work over the years, particularly as the head of Mudra Mumbai. It is also a statement of our aggressive growth plans, we need talent of his quality to help us define the Group’s strategic direction, strengthen our offering to clients and improving our product.”
Fernandes has spent over two decades in advertising – 14 of which he has spent at Mudra handling businesses such as the Godrej Group, LIC, the Pantaloon Group, SBI, Philips, Air India, HPCL, MTDC, Johnson & Johnson and Reliance ADAG among others.
Fernandes said, “I’ve had a long and rewarding association with Mudra and have enjoyed every minute of it. The Mudra Group is looking at some very aggressive growth over the next few years, and I love the idea of being part of that. My new role promises to be a lot of fun.”
Aniruddha Banerjee has also come on board, taking Fernandes’ old position. On the addition of Banerjee to the management team Kamath said, “As far as Ani is concerned, he comes to us with an impeccable track record. I think he is an excellent advertising mind, a great account man and a terrific team leader. He is just the right guy to continue the good work Jude has done. I have great regard for Ani’s proven abilities in organization building, and I’m sure he’ll revel in the challenge of taking Mudra Mumbai to the top”
Banerjee brings with him experience and has stints at Everest, Leo Burnett, Bates Worldwide (then Clarion) and Contract.
Banerjee said, “I am tremendously excited about the challenge of leading Mudra Mumbai. The agency already has an enviable roster of clients and from what I hear, a couple of large ones in the pipeline and more importantly great relationships with each one of them. I’ve been handed a healthy operation and good talent. I couldn’t ask for more!”
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
