MAM
Mudra wins Silver at the New York Festival
MUMBAI: Mudra Advertising has won the AME Awards (New York Festivals) or advertising and marketing effectiveness for 2005. The Silver was awarded to Mudra for their ‘Save Water’ commercial for Electolux in the environmental issues category.
The agency was judged for creativity and balance, together with the platform presented with the message, which signifies the total concept.
Incidentally, Mudra is the only advertising agency in India to win this award this year. Even in the previous years very few have made it to the honours in the Film and TV category.
The film was conceived by Mudra (Delhi) creative director Saurabh Dasgupta and directed by Arjun Mukerjee.
The Grand Awards Night of the New York Festivals will be held today (27 January) at the Hudson Theatre in New York.
The AME Awards are the only event of its kind that recognises the world’s most effective advertising and marketing campaigns
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
