MAM
Mudra wins Policybazaar.com account
MUMBAI: Mudra North & East has won the creative duties for Policybazaar.com, an online insurance aggregator with approximately 5 million visitors every month.
The size of the business is estimated to be Rs 220 million. The pitch process included eight agencies, an official statement added.
The company‘s aim is to make buying insurance easy. One can choose from the largest selection of insurance plans from leading insurance companies and select the most suited plan and purchase it online.
Policybazaar offers a wide variety of insurance plans comprising both life and general insurance. Apart from this, Policybazaar.com also allows their customers to compare financial services including personal loans and home loans, and offer end-to-end support for these services right from application to disbursal of loans.
Policybazaar.com CMO Akshya Mehrotra said, “We are very happy to appoint Mudra as our creative agency, and we look forward for some exceptional creative work from them which will help PolicyBazaar.com become a household brand. PolicyBazaar.com today is the highest visited insurance website in the insurance industry in the country. As we look forward to build our brand and help popularize the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”
MAM
Times of India launches SFI Expo for sports, fitness and infrastructure
New exhibition to bring together stakeholders across India’s growing sports ecosystem in July 2026.
MUMBAI: The Times of India is stepping onto the field with a brand-new playbook this time, not with ink and paper, but with a full-scale exhibition that promises to score big for India’s sports industry. The Times of India has announced its entry into the exhibitions business with the launch of The Times of India Sports, Fitness and Infrastructure (SFI) Expo. Set to be held in July 2026 in New Delhi, the expo aims to create an integrated platform that connects the entire value chain of sports, fitness, technology and infrastructure.
Powered by 187 years of credibility across print, digital and experiential media, TOI is positioning the SFI Expo as a major collaborative hub for sports enterprises, infrastructure companies, government bodies, fitness and wellness firms, athletes, innovators and communities.
The exhibition will cover everything from planning and building world-class sports facilities to enabling advanced training environments and performance solutions, with a strong focus on innovation in training, recovery and technology.
Speaking on the initiative, Bennett Coleman & Co. Ltd. (The Times of India) president for eesponse & brand capital Surinder Chawla said, “India is entering a dynamic new era. Both traditional and new sports are growing exponentially. Government initiatives such as Khelo India and Fit India are nurturing young athletes and steadily strengthening India’s imprint on the world sporting arena. This exhibition aims to unite stakeholders across the sports value chain and help accelerate India’s journey towards a robust, world-class sporting ecosystem.”
Designed as an annual platform, the TOI SFI Expo will facilitate dialogue, partnerships, knowledge exchange and investment opportunities, supporting the development of a more inclusive and future-ready sporting landscape in India.
From match reports to match-making for the entire sports ecosystem, The Times of India is now extending its legacy of influence from the newsroom straight into the arena. With the SFI Expo, TOI isn’t just covering the game, it’s helping build the stadium, the training tech, and the future of Indian sports.
