MAM
Mudra West wins Lonely Planet guide‘s creative and digital mandate
MUMBAI: Mudra West, an SBU of Mudra India, has won the Lonely Planet guide‘s creative and digital media account following a multi-agency pitch. Lonely Planet recently established operations in India to develop its first locally produced guides for Indian travellers.
BBC Worldwide‘s wholly owned subsidiary, Lonely Planet, has grown to become one of the leading global providers of travel information over the past 39 years. Lonely Planet has distributed English-language guides in India since the 1980‘s primarily been purchased by expatriates and inbound travellers.
Lonely Planet‘s Indian publishing team will drive the development of the new local products from offices in Gurgaon and Delhi. Lonely Planet India will initially launch both international and domestic guides for Indian travellers and will expand its local content offering across a range of platforms, including the internet.
Lonely Planet – India GM Sesh Seshadri said, “We are very excited about working with Mudra and the progress of our new guides – the first ever created in India by our new Indian team. Mudra inspired us with their marketing ideas and vision for how to launch and develop Lonely Planet‘s brand in India.”
Mudra West president Arijit Ray said, “Lonely Planet is an iconic brand in the travel space. For us it has been a privileged association. We had a great time launching the magazine in the country and now look forward to working closely with the Lonely Planet team to orchestrate the launch and positioning of the Lonely Planet guides, in India. Our biggest strength is a talented team that understands the sensibilities of the brand.”
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
