MAM
Mudra West appoints Priyanka Rishi as senior VP
MUMBAI: Mudra West has roped in Priyanka Rishi as senior VP to overlook its FMCG and infrastructure verticals.
Apart from this, Rishi will also help with new business developments of the office. She will report to Mudra West president Arijit Ray.
The agency’s FMCG clientele list includes Godrej, HCC, Incredible India and Emami.
Rishi joins Mudra West from Asset Care Advisory, where she was managing partner and was on the board as director.
Rishi said, “Mudra is a large communication group with positive work culture and a sharp vision. It’s re-defining the way agencies have traditionally seen themselves, be it with such high level of capabilities they have built across communication platforms and media, to the kind of talent programs and policies they have evolved. Arijit is extremely passionate about building a positive and open work culture as well as establishing deep-rooted client partnerships. I am extremely delighted to be a part of Mudra’s growth story.”
Rishi started her career in 1996 with Ogilvy, Delhi where she worked on clients such as Electrolux Kelvinator, Kentucky Fried Chicken and Satyam Cineplex.
In a career spanning nearly 15 years, Rishi has also worked with agencies such as Publicis Ambience, and JWT. She has worked on various market categories and a wide array of clients such as Pond’s Skin Care, Kotak Mahindra Bank, Maharashtra Tourism Development Corporation and Coca-Cola India.
Ray said, “Priyanka coming on board is another step towards bringing quality talent to strengthen the senior leadership team at Mudra West. Her well rounded experience across a wide spectrum of brands and categories in the best agencies will really augment the leadership of our FMCG and infrastructure vertical. I wish her a great career with Mudra.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
