MAM
Mudra Mumbai bags Godrej Shaving Cream & Snuggy biz
MUMBAI: Godrej has realigned the creative duties of Godrej Shaving Cream and Godrej Snuggy to Mudra. The incumbent agency for Godrej Shaving Cream was Contract.
Mudra Mumbai already manages brands from the Godrej Consumer Products and Godrej Agrovet portfolios. For Godrej Agrovet, the group handles Real Good Chicken and for Godrej Consumer Products, the entire Hair Colourants range as well as most of their other brands like Godrej No.1, Godrej Ezee and Godrej Shikakai.
Mudra CEO and MD Madhukar Kamath said, “Kudos to the team handling the Godrej accounts. This is well-deserved reward for their consistently good work. The new wins are mid size brands and Godrej wanted to focus on these categories because they believe that these are growth categories and they have the right products in place.”
Mudra president Jude Fernandes said, “Over the years Godrej has continuously assigned more and more brands to Mudra because of the strong account planning focus coupled with market share building creatives and proactive account management. And of course, the great relationship that Godrej shares with Mudra. Godrej is one of Mudra’s largest and most prestigious clients, it is a relationship we value deeply.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
