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Mudra Max partners Concrea Communications to tap youth
MUMBAI: Mudra Max has partnered with Concrea Communications to develop youth marketing platforms to connect better with this target group.
Concrea Communications has developed a ‘Student Transmitter Model‘, which is a network of ‘insight seekers‘, who are specially trained to tap into the undercurrent trends, opinions, seed conversations and provide a more candid access to Young India. Mudra Max and Concrea would be utilising this network to roll out a real-time youth communication platform both online & offline in the coming few months.
Said Mudra Max CEO Pratap Bose, “I believe that peer to peer youth marketing is all about engaging youth on their own turf and creating positive traction for brands where the youth of today become their biggest ambassadors. Our partnership with Concrea Communications is the first step in that direction. Mudra Max clearly wants to be a leader in the Indian youth space both in the urban and rural socio cultural divide. This partnership with Concrea Communications further embellishes our vision to be the finest experiential agency in the country.”
All the offerings that will be launched will be based on the belief that ‘youth‘ can never have a set definition since their aspirations, buying triggers, life-patterns, preferences, spending & behaviour cannot be ‘boxed in‘, as it differs not only by situation and time but also by region. It has to be a bottom to top approach in order to successfully build brand loyalty with this segment. Some of the key projects planned would be to build the first ever online college festival, a young entrepreneurs‘ network and to understand mobile youth culture, especially with reference to mobile number portability. The aim is to provide advertisers more effective touch points rather than just mere social media engagement, which often goes ignored since users are busy looking at their own posts.
Another aspect of this collaboration would be the ‘Global Youth Research Partnership‘, which is a union of the world‘s leading youth marketing companies managed by Mobile Youth (UK) aimed to work with companies wanting to expand internationally. The officials informed that the intention is also to foray into rural youth marketing. Extensive research has been planned to discover the various different sub-types and segments within the age group.
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Three senior OpenAI infrastructure executives join Meta
Key members of Stargate project move to rival amid aggressive AI spending race.
MUMBAI: Three key architects of OpenAI’s ambitious data centre plans have switched sides and joined Meta Platforms, according to people familiar with the matter. Peter Hoeschele, who played a central role in OpenAI’s high-profile Stargate initiative, is among the new hires. He is joined by Shamez Hemani, who focused on computing strategy and business development, and Anuj Saharan, another leader in the computing organisation. The Information first reported their departure from OpenAI on Thursday.
The moves come as Meta CEO Mark Zuckerberg has pledged to spend aggressively on AI infrastructure. The company is projecting capital expenditure of up to $135 billion this year alone, with hundreds of billions more expected before the end of the decade to support its Meta Superintelligence Labs and new models such as Muse Spark.
OpenAI, which is pushing ahead with massive data centre expansion, had described its early lead in securing computing power as a competitive advantage. Stargate, originally announced last year as a $500 billion venture involving OpenAI, Oracle, and SoftBank, has since become an umbrella term for the company’s broader data centre ambitions. However, the project has seen recent adjustments, including a pause on its UK plans and the decision not to expand the Abilene, Texas site.
A spokesperson for Meta declined to comment, while Hoeschele, Hemani, and Saharan also declined to comment. OpenAI said it was grateful for the contributions of the three employees and remains focused on hiring talent for its infrastructure plans. The company recently brought in former Intel executive Sachin Katti to lead its industrial compute efforts.
In the high-stakes race to build the future of artificial intelligence, talent is proving to be as valuable as computing power itself. Meta’s latest hires suggest the competition for top infrastructure minds is intensifying, even as OpenAI continues to scale its own ambitious projects. The move highlights how quickly the AI talent war is heating up across Silicon Valley.
