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Mudra Connext bags media duties for She Comfort, V-Guard
MUMBAI: Mudra Max‘s media agency Mudra Connext has bagged the media duties of She Comfort, a female care brand, and V-Guard, the electrical appliance brand.
The account size for ‘She Comfort‘ is pegged at Rs 200 million.
Says Royal Hygiene Care director Rakesh Kaul, “Given our aggressive growth plans, we felt the need to partner with an agency which shared our passion and vision. We look forward to Mudra Connext bringing in innovative thinking and a strategic direction to the brand.”
Meanwhile, the ad spends for ‘V-Guard‘ is in the region of Rs 300-400 million.
Says V-Guard executive director Mithun Chittilappilly, “We always wanted a strong agency, which could understand our business and provide the best media solutions for our brands. I am confident Connext will be able to provide us with the right resources and also bring value to our brand with the passion and commitment they have shown.”
Mudra Max CEO Pratap Bose says, “These are important wins for Connext and Mudra Max, and I am happy with the way we are moving ahead. Our integrated communication capabilities are helping build brands on a larger platform and this is our biggest differentiator in the market place.”
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
