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MUBI and PVR Cinemas partner to launch ‘Mubi Go’
MUMBAI: Curated streaming service MUBI and PVR Cinemas – the largest cinema chain in India, announced that they have partnered to launch the cinema-going initiative MUBI GO in India this Friday.
As part of a MUBI subscription, members will now receive one complimentary ticket every week to see a film that has been hand-picked by MUBI in any PVR Cinema, via the MUBI GO app.
MUBI GO launches with Rian Johnson’s KNIVES OUT as its first ‘Film of the Week’, featuring an all-star cast including Daniel Craig, Chris Evans, Jamie Lee Curtis and Toni Collette. KNIVES OUT hits PVR Cinemas across the country this Friday, and is a witty and stylish modern-day murder mystery that follows the investigation of the death of crime novelist Harlan Thrombey (Christopher Plummer), led by Detective Benoit Blanc (Daniel Craig).
The nationwide initiative with PVR Cinemas means that MUBI GO users will be able to redeem tickets for the selected films in any PVR Cinema across India in its hugely popular Classic seat category at all mainstream auditoriums. Available to download on iOS and Android mobile devices from Friday, the MUBI GO app will list PVR Cinema schedules for the current ‘Film of the Week’ based on user locations, as well as show the film selection for the upcoming week.
MUBI GO expands to India after a successful launch in the UK, where members have enjoyed box office hits like ONCE UPON A TIME IN HOLLYWOOD and JUDY to specialty titles like THE SOUVENIR and BORDER.
PVR Ltd joint managing director Sanjeev Kumar Bijli commented, “We are thrilled to announce our collaboration with MUBI, MUBI GO is a new programming and marketing initiative that will put a spotlight on a curated set of character and narrative driven movies. PVR taking action to promote and celebrate more films and more storytellers is a healthy enhancement to the cinematic ecosystem, our partnership with MUBI is a step in the same direction.”
MUBI founder and CEO Efe Cakarel said, “I could not be more excited to launch MUBI GO with PVR Cinemas in India. It is a big milestone for us, with it being the second territory where we’ve introduced the initiative. After launching our film channels MUBI INDIA and MUBI WORLD this month, our members can now not only watch amazing hand-picked films online, but also in real cinemas across the country.”
Commenting on the association, PVR Pictures CEO Kamal Gianchadani said, “At PVR, we always try to innovate and push the envelope. This tie up dispels the myth that cinemas and OTT cannot collaborate. Because PVR is the top choice for blockbuster movies, many customers don’t realize that we screen more elevated and celebrated films than anyone else in the country. Our collaboration with MUBI will help us expose more movie goers to specialized films and increase their theatrical success.”
From Friday, MUBI members will find MUBI GO included in their existing subscriptions, and new members can subscribe for an introductory price of INR 199 for three months.
Subscriptions include MUBI GO and MUBI’s curated streaming service, which is home to an incredible collection of hand-picked films. Every day new films are introduced to each of its film channels including, MUBI WORLD, which presents acclaimed international films like MOONLIGHT, and MUBI INDIA, which is fully dedicated to Indian cinema and features cult classics like Kamal Swaroop’s OM DAR-B-DAR to films like BINNU KA SAPNA from rising star Kanu Behl.
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Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
