MAM
MTV partners with Swipe to launch co-branded tablet MTV Volt
MUMBAI: Viacom18‘s music and youth channel MTV has furthered its licensing and merchandising portfolio by associating with Swipe Telecom to launch a co-branded ‘fablet‘ (derived by combining fabulous and tablet) named MTV Volt. The two companies have signed a two-year licensing agreement and intend to launch an array of eight to ten products aimed at the technological and entertainment needs of the Indian youth.
The device has a 6 inch screen along with an exclusive inbuilt TV-player, offering viewers on-the-go access to MTV. It has a touch screen and can be used as both a portable TV set and a fully functional high-definition Android tablet with wi-fi, dual cameras, FM player and GPS functionality offering the youth information, communication and entertainment (ICE) on the move.
Dedicated teams from Swipe and MTV got together to design all aspects of the tablet from the look and apps to the packaging. Priced at Rs 12,999 and weighing 239 gms the ‘MTV Volt‘ sports a white velvet body with specially designed textured back for better use, comfort handling and high aesthetic value.
The fablet comes with in-built apps that allow one to network on Facebook, LinkedIn and allows downloading videos backed by a 2 x 1 GHz dual core processor, HD display and Android Jelly Bean 4.1.1. The MTV Volt has an 8 mega pixel rear camera with flash and 1.3 MP front camera and uses an internal rechargeable marathon battery Li-Ion Polymer 3200 mAh that provides a talk time of 8-10 hours.
While the design has been created in India using insights and inputs from contemporary Indian youth, the manufacturing has been done in china and the distribution will be handled by Swipe Telecom.
Viacom18 SVP and business head – consumer products Sandeep Dahiya said, “In Swipe we found a partner who shares our vision and take on the portfolio. MTV VOLT is a ‘made to order‘ product for the generation that‘s constantly communicating, entertaining and socializing. In the future, we also hope to develop exclusive apps for MTV Volt and create an eco-system around the brand itself.”
Swipe Telecom founder and CEO Shripal Gandhi said, “We at Swipe Telecom are excited to be associated with a youth centric brand like MTV. In the recent past we have seen a paradigm shift in the usage of technology like tablet PCs and Fablets amongst the youth in India which has witnessed a CAGR of 59 per cent. The MTV Volt promises to be a perfect muse for tech enthusiasts of the generation next. In partnership with MTV, we will be launching an array of revolutionary products over the next few quarters; which will be truly disruptive.”
MTV Volt will be available across 10,000 retail points across India, Swipe e-store and also leading online portals like Flipkart, Snapdeal, Infibeam and eBay amongst others and other youth centric platforms. The offline campaign consisting of launches, banners, hoardings, posters will be complimented by an interactive an engaging campaign in the digital space as well.
MTV Consumer Products today extends into more than 15 categories, with presence in both, conventional as well as unconventional categories like innerwear, adventure bikes, footwear, lingerie, eye-wear, bags, stationery and paper, debit cards, deodorants and EDTs, mobile phones and tablets. MTV‘s key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, PLG, J K Ansell, Mochi, Swipe Telecom and Global Fragrances.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
