Brands
MTR Foods unveils new brand identity
BENGALURU: MTR Foods Pvt. Ltd. announced the launch of its new brand identity with a new contemporary logo and packaging which will come into effect immediately, with the new packs hitting the market in May. MTR Foods is a subsidiary of the Norwegian conglomerate Orkla.
As a part of its growth strategy the company also announced the opening up of its new eCommerce site that will give consumers a clear access to the entire range of MTR’s 140 plus products.
MTR says that the rebranding reflects the company’s commitment to its dynamic key consumers, while personifying its transition to an innovative and relevant brand.
Emphasizing on the need for rebranding, MTR Foods CEO Sanjay Sharma said “Today’s consumers have evolved quite a bit – both in terms of their food preferences as well their consumption patterns. They prefer Indian food but perceive it to be cumbersome and time-consuming. Our brand is the flag bearer of innovative, easy-to-make, nutritious and authentic tasting products that take away the time dimension from cooking and make Indian food more accessible to consumers.”
“However, as a brand we needed to change to reflect who our key consumers are today. While the new brand identity better represents where the company is today, our detailed growth strategy will make MTR ready for the future. This is the new beginning for MTR Foods and we are confident that the changes we have undertaken and our new brand identity will make us a part of our consumers’ everyday lives,” Sharma explained.
Orkla Foods executive vice president and CEO Atle Vidar added, “Over the last three years, Orkla Foods has transformed into a leading Nordic branded consumer company that will play a more active role in partnering the growth of MTR Foods. We are very proud to be the owners of a brand like MTR and will continue to contribute to the growth of the brand with a seamless transition of best practises and consumer insights. The launch of the new brand identity reaffirms our symbiotic partnership and the path we are going to charter together.”
The brand also revealed a six-pronged growth strategy that it will execute for the next four years. This includes: A revamped communications strategy with increased emphasis on digital; Mega innovations that are category disruptive; increasing distribution by three times over the next four years; Investment of Rs 200 crore for scaling up manufacturing infrastructure; Exploring alternate channels of distribution; spending Rs 2 crore on sustainability and community building.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
