MAM
mTalkz appoints Abhishek Prakash as VP – business development
NEW DELHI: Messaging and communications product provider, mTalkz Mobility Services has appointed Abhishek Prakash as VP – business development.
Prakash is a strategic sales leader, focused on revenue growth and solution sales. In the past, he has worked with corporates like IBM, Wipro, HCL America Inc and Tata Group. He holds an engineering degree from IIT Roorkee, an MBA from IIM Indore, and a PGPX from Anderson School of Management, The University of California. He is generally respected in professional circles for a deep understanding of enterprise profitability, and the ability to bind multiple business aspects together for securing a competitive advantage. He is an ardent cyclist and a yoga enthusiast.
Abhishek Prakash said, “We are in exciting times and digital convergence is going through the next level of discovery. We are going to see some amazing cases and integrations being made possible with the help of the messaging products. A more sensible and rich way of customer engagement is going to emerge and we at mTalkz, look forward to becoming a unicorn in the next three years.”
mTalkz CEO Shelly Prakash said, “Our industry is all about engaging with large corporate businesses and enabling new possibilities. Abhishek comes in as a reputed sales leader, and his experience in multiple industries like banking, retail, petroleum, insurance, telecom, FMCG and technology will help us to continue to grow at 5X per year. We are expanding our technology offerings and working on creating a rich platform to enable multiple integrations through messaging and AI-driven conversations. In the coming months, the market will see some interesting service products getting launched from our stable. We also look forward to launching the mTalkz brand in overseas markets shortly.”
mTalkz is a leading bulk SMS service provider in India. It uses the combination of technology and innovation to provide up-to-date promotional SMS services to its clients. Via its bulk SMS service, it targets several customers at once without any bottlenecks and helps enterprises boost their businesses.
The brand has recently launched a WhatsApp based OTP service that will enable corporates to deliver OTP through WhatsApp using a common handle. This will come in form of a cloud service and can be consumed by websites, CRM, ERP and other SAAS systems as required.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
