MAM
MSLGROUP to provide PR support to the World Economic Forum 2014
MUMBAI: MSLGROUP in India today announced its appointment as public relations support for India Economic Summit 2014. Following a close collaboration for almost three decades, the World Economic Forum, together with the Confederation of Indian Industry (CII), will host this year’s meeting in New Delhi, India, from 4 to 6 November 2014. Over 800 participants will participate under the meeting’s working theme, Redefining Public Private Cooperation for a New Beginning.
As India undertook the largest democratic exercise in history to elect a new government, the world is now waiting to see how the country will use its pluralist fundamentals to create a shared vision of a prosperous and equitable India. Today, India enjoys the unparalleled advantage of a population of which more than half is under 25 years of age. This large segment of the population offers vigour for new solutions, greater transparency but also a strong demand for jobs. As exciting as it is to reap the benefits of this demographic dividend, it is equally important to address the inequalities of access and resources that persist in India.
Among the key issues in focus are: catalysing economic growth, meeting infrastructure targets, job creation, promoting transparency, invigorating the agricultural sector, accelerating reforms for India’s women, and providing decent and universal healthcare.
The Co-Chairs of this year’s meeting are: Shobhana Bhartia, Chairperson and Editorial Director, HT Media, India; James Hogan, President and Chief Executive Officer, Etihad Airways, United Arab Emirates; Yorihiko Kojima, Chairman of the Board, Mitsubishi Corporation, Japan; Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra, India; and Sharmeen Obaid Chinoy, Documentary Film-maker, SOC Films, Pakistan and Young Global Leader.
Jaideep Shergill, CEO, MSLGROUP in India, said: “We are honoured to support the World Economic Forum for the India Economic Summit 2014 with our public relations expertise. Our long standing, solid partnership is a testimony to our strength in providing strategic planning and counsel, and delivering seamless communications solutions.” MSLGROUP is Publicis Groupe’s flagship strategic communications and engagement consultancy and the largest public relations and social media network in India. MSLGROUP in India and the World Economic Forum began their partnership back in 2011 with the Forum’s Mumbai Meeting, held in the capital of Maharashtra for the first time in its 27-year history.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
