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MSLGROUP to provide PR support to the World Economic Forum 2014
MUMBAI: MSLGROUP in India today announced its appointment as public relations support for India Economic Summit 2014. Following a close collaboration for almost three decades, the World Economic Forum, together with the Confederation of Indian Industry (CII), will host this year’s meeting in New Delhi, India, from 4 to 6 November 2014. Over 800 participants will participate under the meeting’s working theme, Redefining Public Private Cooperation for a New Beginning.
As India undertook the largest democratic exercise in history to elect a new government, the world is now waiting to see how the country will use its pluralist fundamentals to create a shared vision of a prosperous and equitable India. Today, India enjoys the unparalleled advantage of a population of which more than half is under 25 years of age. This large segment of the population offers vigour for new solutions, greater transparency but also a strong demand for jobs. As exciting as it is to reap the benefits of this demographic dividend, it is equally important to address the inequalities of access and resources that persist in India.
Among the key issues in focus are: catalysing economic growth, meeting infrastructure targets, job creation, promoting transparency, invigorating the agricultural sector, accelerating reforms for India’s women, and providing decent and universal healthcare.
The Co-Chairs of this year’s meeting are: Shobhana Bhartia, Chairperson and Editorial Director, HT Media, India; James Hogan, President and Chief Executive Officer, Etihad Airways, United Arab Emirates; Yorihiko Kojima, Chairman of the Board, Mitsubishi Corporation, Japan; Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra, India; and Sharmeen Obaid Chinoy, Documentary Film-maker, SOC Films, Pakistan and Young Global Leader.
Jaideep Shergill, CEO, MSLGROUP in India, said: “We are honoured to support the World Economic Forum for the India Economic Summit 2014 with our public relations expertise. Our long standing, solid partnership is a testimony to our strength in providing strategic planning and counsel, and delivering seamless communications solutions.” MSLGROUP is Publicis Groupe’s flagship strategic communications and engagement consultancy and the largest public relations and social media network in India. MSLGROUP in India and the World Economic Forum began their partnership back in 2011 with the Forum’s Mumbai Meeting, held in the capital of Maharashtra for the first time in its 27-year history.
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Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
