MAM
MSLGroup launches design and creative services unit in India
MUMBAI: Publicis Groupe’s MSLGroup has launched MSLGroup Creative+, a global design and creative services unit in India.
Hanmer CEO and MSLGroup India board member Jaideep Shergill said, “This move is a testament to our creative team who worked tirelessly to create and refine our offering to global clients and MSLGroup offices. We are excited to offer a comprehensive set of creative services and establish a unit that brings to life MSLGROUP?s commitment to innovation, creativity and channel-neutral communications.”
The MSLGroup Creative+ aims to offer its clients and MSLGroup offices various services including print collateral, events, video, web development, mobile and social applications.
“Formation of MSLGroup Creative+ is a part of MSLGroup’s global commitment to developing innovative approaches to best service clients and offer added value, in addition to leveraging resources that exist across its expanding global network,” an official statement said.
The Creative+ team will work as an extension of MSLGroup agencies and offices across the globe, supporting existing practice and service offerings when the need arises.
MSLGroup Creative+ CEO Olivier Fleurot said, “The communications industry has seen a convergence of expertise and content in recent years, and now more than ever before, our clients audiences are expecting more robust creative materials across all channels. With the launch of this always-on creative solution, MSLGROUP clients and offices in any time zone will be able to work in partnership with our India-based team to deliver creative content faster, more consistently and at great value.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
