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MSLGroup appointed as strategic communications advisors for the Raymond Group
MUMBAI: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announced a recent new business win for August 2014. The Raymond Group – India’s leading Textile and Apparel Company and a global conglomerate has appointed MSLGROUP as their partner for strategic advisory, creative unbound communications and engagement solutions in the country.
Commenting on the new business win, Jaideep Shergill, CEO India, MSLGROUP, said, “Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire.”
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management.
“The strength of MSLGROUP pan India network coupled with the team’s ability to understand our business and recommend creative ideas were pivotal in our decision to appoint them as our communications partner. In this cluttered marketplace, it is essential not just to connect with our consumers but also to engage them in a meaningful dialogue. We look forward to working with MSLGROUP to reach out to our ever growing consumer base spread across product categories, thus reinforcing our strong brand equity,” said Rohit Khanna, Head – Corporate Communications, Raymond Limited.
The Raymond Group offers end-to-end solutions for fabrics and garmenting in India. Some of the leading brands within its portfolio include Raymond, Park Avenue, Color Plus, Parx and Raymond Premium Apparel amongst others. Raymond also has one of the largest exclusive retail networks in the textile and fashion space in India through its exclusive chain of outlets – ‘The Raymond Shop’.
As part of the diversified group, Raymond also has business interests in men’s accessories, personal grooming & toiletries (Park Avenue Deos, Beer Shampoo, Speed Shower and KS Deos), prophylactics (KamaSutra Condoms), energy drinks (KS Energy Drinks), files & tools and auto components.
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Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
