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MSL group India wins big at PR week Asia Awards 2014
MUMBAI: Close on the heels of winning 4 metals at the recently concluded Goafest Abbys 2014; MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe added yet another feather to its cap! MSLGROUP India emerged winner in the Technology Campaign of the Year category for its entry for Sony Xperia Z1: ‘The Rise of Mobile Photography’ at the PRWeek Asia Awards 2014. 20:20 MSL bagged a Certificate of Excellence in the same category for its
‘Evernote Life Campaign.’
Ryusuke Fukushima, General Manager Marcomm at Sony India said, “It is a great pleasure to receive an award like this as our aspiration has always been to deliver the most engaging campaign in the industry. We would like to thank and congratulate our partner MSLGROUP’s creativity and passion to help us achieve this vision.”
“Evernote is the workspace where knowledge workers get work done. With a large and swiftly growing population of knowledge workers and professionals, India is a key market for us. Exposing our app to as many new users as possible is a major goal for us in India. In India we partnered with 20:20MSL a while back, and we’re happy to know that their knowledge and creativity has reaped them awards both this year and the last,” said, Troy Malone, General Manager – Asia Pacific, Evernote.
Jaideep Shergill, CEO India MSLGROUP had this to say on the award, “This has been truly a remarkable year from MSLGROUP. We are honoured to receive this prestigious award. This is a result of our commitment towards providing result-oriented services to our clients. I thank and congratulate our client for believing in capabilities and our entire team for their fantastic work.”
Narendra Nag, Vice President, said, “This campaign is a great example of art, code, and copy coming together to enable conversations and brand awareness. Sony has given us the opportunity and the freedom to think out of the box and build organic-first digital campaigns. The team is super-excited about this win but focused on making the next campaign bigger and better.”
Amrit Ahuja, Client Services Director, Technology and B2B lead Asia at 20:20 MEDIA had this to say on the Evernote campaign, “Evernote has been mandate for us since December 2010. The campaign on Evernote has broken all traditional boundaries of PR and the team has worked on a integrated campaign involving media, users, bloggers, academicians and developers. The team has shown exemplary passion and strategic thinking that has helped Evernote be the most awarded PR campaign for 20:20 MSL ever! Winning this award has been exhilarating experience for us and it feels great to get a recognition for a stupendous work done by the team at the most prestigious award for the PR fraternity.”
MSLGROUP’s winning campaigns are:
• Sony Xperia Z1: The Rise of Mobile Photography by MSLGROUP in India was awarded in the category Technology Campaign of the Year for successful real-time engagement with influential photographers and consumers through a virtual gallery. The campaign demonstrated deep capabilities the product and facilitated dialogue between consumers and unbiased photographers on the craft of imaging using a mobile phone.
• The Evernote Life Campaign by 20:20 MSL, was recognized with a Certificate of Excellence in the category Technology Campaign of the Year for its highly integrated online and offline storytelling elements to position Evernote as a vital digital lifestyle accessory for daily use that helped to increase user base by 100%.
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
