MAM
mSix&Partners wins integrated media mandate for VKC Nuts
Mumbai: GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.
The account was won following a multi-agency pitch and will be handled out of mSix&Partners’ Gurgaon office where the team will drive brand experience with its creative outlook and proficiency.
As a part of this association, mSix&Partners’ agenda is to nurture the rightful audience through its data driven approach with VKC nuts as a pioneer and continuously engage the consumer through meaningful social strategy that brings out the quality and purity of the product. With GroupM’s intelligence and expertise in the FMCG sector, mSix&Partners will help VKC to grow further, faster.
mSix&Partners India managing director Subhamay Mukhopadhyay said, “It is a pleasure to have VKC Nuts as a client. The dry fruits industry is seeing an upward trajectory with multiple innovations taking place. Our teams will work on integrated media duties for VKC by driving a combination of our expertise and our specialised outcome-based offerings to further enhance the brand and the experience it provides its customers. VKC nuts is focused on some major brand expansion plans, and we will help the brand grow with our start to end brand solutions.”
VKC Nuts managing director Gunjan Jain said, “Equipped with the in-house expertise of data, analytics and audience insight, mSix&Partners will further strengthen VKC nuts’ offerings and bolster its position as the category leader.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
