MAM
MPG launches mobile marketing arm MOBEXT
MUMBAI: Havas Media’s flagship brand, MPG India, has launched its mobile marketing brand Mobext in Asia with India being chosen one of the first markets for the roll out.
As part of the launch the agency has also made three senior appointments: Arnav Neel Ghosh joins as general manager for South Asia, while Ashutosh S Srivastava is appointed as the business director and Rahul Shinde as senior business executive. The team in India is also expected to expand in the next few months.
Ghosh moves in from Digital at Iris Nation, where he was executive vice-president and has previously worked in senior roles at Publicis Modem and Active Media Technology, a UK based mobile marketing company. Ashutosh was most recently the associate director of mobile marketing at ACL Wireless and has had stints at Mobile2Win and ConnectTurf.
Mobext, a network brand of Havas Media specialising in Mobile Marketing, is currently present in eight markets globally. The new brand is expected to strengthen the digital offerings of Havas Media, which currently has a digital media agency brand in Media Contacts.
Within this year, the brand is slated to be launched in China, Indonesia and Philippines and the company will look at both greenfield as well as partnership entry strategies.
Mobext will offer messaging services such as sms and download; mobile internet services like WAP consulting and development, mobile display, mobile search and proximity based services including LBS and mapping. It will also offer integration through reporting and analytics by Havas Digital’s campaign management platform.
The network agency currently handles a host of blue chip clients in different parts of the world including Nike, Coca Cola, McDonalds, Fanta, Kia, Volvo, BMW, Peugeot, Citroen, BNP Paribas, Credit Suisse, BBC, Dell and Sears.
Mobext Havas Media CEO Asia Pacific Vishnu Mohan said: “Asia presents an enormous potential in the mobile space with high levels of penetration, installed base and growth rates. All our clients have needs in this space and we want to ensure that as a media agency we are not neglecting such an important medium and one that will gain even more prominence in the future.
Mohan also said that mobile allows advertisers to reach their audience on a more engaged basis and Mobext will be helpful in this process.
“Mobext has been doing very well in other markets and we have been waiting for the right time and the right people to launch it in Asia. What better market to launch than India, which has whopping 790 million mobile users currently and is also a key market for the group in Asia Pacific region”, Mohan added.
Further enhancing the importance of Indian market, Mohan clarified that with 790 million mobile users, there was no better market in Asia to launch this product.
“Mobile offers advertisers an interesting media to reach their audience on a more engaged basis and the launch of Mobext will fulfil this need. We are looking launch the brand in China, Indonesia and Philippines within the year and will look at both greenfield as well as partnership entry strategies”, Mohan concluded.
Havas Media MPG CEO South Asia Anita Nayyar said: “Mobile marketing is gathering steam and it is the right time for us to offer specialised mobile marketing expertise to help our clients leverage this platform. In Arnav and Ashutosh we have identified the right candidates to take charge of Mobext. Arnav’s experience in successfully launching and managing agencies will be invaluable for us while Ashutosh’s hands on experience with cutting edge mobile campaigns will be a real asset for our clients.”
Brands
Tata Communications named Gartner WAN Leader for 13th consecutive year
AI-driven network upgrades and global expansion keep telecom major ahead
MUMBAI: Tata Communications has once again secured its place among the top global network providers, earning a Leader position in the Gartner Magic Quadrant for Global WAN Services 2026 for the thirteenth year running.
The recognition from Gartner highlights the company’s consistent performance in both strategic vision and execution, a rare feat in a fast-evolving connectivity landscape.
Over the past year, Tata Communications has doubled down on building what it calls a more intelligent and flexible network fabric. In simpler terms, this means networks that can adapt on demand, powered by artificial intelligence and analytics, to support businesses operating across geographies and industries.
The company has expanded its network-on-demand offerings, allowing enterprises to scale connectivity more easily across data centres and multiple cloud environments. It has also invested in next-generation fibre infrastructure and high-capacity 800G wavelength services to keep pace with the growing demands of AI-led cloud ecosystems.
Global reach remains a key focus. Tata Communications has extended its footprint through partner points of presence, enabling quicker deployment in new markets while strengthening last-mile connectivity through local collaborations.
Security, too, is getting a significant upgrade. The company has enhanced its Secure Access Service Edge capabilities to tackle emerging AI-driven cyber risks, including unauthorised data transfers. Looking ahead, it is also preparing to roll out quantum-safe encryption services based on post-quantum cryptography standards, aiming to future-proof enterprise data against both classical and next-generation threats.
Speaking on the milestone, Tata Communications executive vice president, core and next-gen connectivity services and chief technology officer Genius Wong said, “We are honoured to be recognised for the 13th consecutive year and deeply appreciate the continued trust our customers place in us. At Tata Communications, we will continue to transform our solutions so enterprises can build resilient, high-performance and intelligent digital foundations. With our future-ready, resilient and intelligent network fabric, enterprises can scale with confidence and thrive in an AI-powered future world.”
While industry rankings often come and go, a 13-year streak suggests more than just consistency. For Tata Communications, it signals a steady grip on a rapidly shifting global connectivity market and a clear ambition to stay ahead of the curve.
