MAM
Mouni shines bright as Ivana Jewels’ new face in sparkling TVC debut
MUMBAI: When it comes to diamonds, the script often writes itself sparkle, shine, forever. But Ivana Jewels has decided to flip the script, quite literally. In its first-ever television commercial, the fast-growing lab-grown diamond brand has roped in actress-entrepreneur Mouni Roy as brand ambassador, asking audiences to “See it. Wear it. Believe it.”
The ad takes a behind-the-scenes route, with Mouni ditching scripted lines to simply invite viewers to “see for yourself.” The focus is refreshingly unorthodox not on the science of lab-grown diamonds, but on what today’s buyers really crave: design, individuality, and the sheer joy of jewellery that feels personal.
“Mouni Roy represents the modern woman who values authenticity and individuality, which are also the values at the heart of Ivana Jewels,” said Ivana Jewels co-founder Ayushi Jindal. “Her journey from television to films reflects the confidence and style our brand stands for, making her the right choice as we expand across India.”
For Mouni, the association feels just as personal. “I’m truly excited to join hands with Ivana Jewels as their brand ambassador,” she said. “What I love about Ivana is how their jewellery is designed to feel personal and real, not just for special occasions but as part of everyday style. This campaign is all about celebrating confidence, authenticity, and the joy of wearing jewellery that truly belongs to you.”
The Surat-based brand, known for its lab-grown diamond and Polki jewellery, is in expansion mode, aiming to connect with a new generation of buyers who value sustainable luxury as much as individuality. With customisation, personalisation and accessibility at the heart of its offering, Ivana is betting big on the future of diamonds that sparkle with both glamour and conscience.
By marrying star power with sustainability, Ivana Jewels isn’t just polishing gems, it’s polishing a new way of looking at jewellery.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
