AD Agencies
Moulis Advertisement Services Pvt Ltd wins 2 awards for work on UP Tourism and NTPC, Delhi
Mumbai – Moulis Advertisement Services Pvt Ltd (Moulis) is glad to announce that it has won two prestigious awards at 42nd Madaras Advertising Club Awards (Maddys 2024) announced yesterday, i.e. 28 June 2024.
Moulis’s dedication to exceptional advertising was acknowledged in the following categories:
· Public Service Print Campaign for NTPC Limited, Delhi
· Maddys Design Brochure for Deepotsav (Ayodhya) 2023 for UP Tourism
The Maddys is a highly respected advertising award show in India, recognizing outstanding creative achievements in the industry. Winning two awards at this esteemed event is a testament to Moulis’s commitment to delivering impactful and innovative advertising solutions for its clients.
“We are honoured to receive these two Maddys Awards 2024,” said Moulis Advertising MD & CEO Arvind Mittal. “These awards are a recognition of the creativity and hard work of our team. We are committed to pushing the boundaries of advertising and helping our clients achieve their communication/ marketing goals.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
