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Motivator leads Honda Jazz to launch on Nach Baliye’s semi final
MUMBAI: Honda Cars India Ltd. (HCIL) has found itself the perfect launching platform to release Honda Jazz, in Star Plus’ dance reality show Nach Baliye 7.
Not only will Honda unveil the car on this season’s semi final, the winning couple of the dance reality show can take the car home as part of their winning prize along with the Nach Baliye trophy.
Honda Cars India assistant vice president Anita Sharma said, “The current generation of the Honda Jazz has been designed for markets like India to meet both the rational and aspirational needs of Indian customers. We are glad that we have been able to associate with a platform like Nach Baliye 7 to unveil the car and reach out to our TG pan-India.”
Motivator, a media agency under GroupM, has steered the deal for Honda Jazz with Star Plus Motivator with frugal innovations. As a part of the integration, the car will be launched on stage as four semi finalists couples dance off to own Honda Jazz.
Motivator client leader Nitin Jain said, “When the Jazz was first launched in India it was the only premium hatchback of its kind in the country, and the new generation of the car extends the same value proposition. To launch this iconic brand, we wanted to identify a platform that would help us create excitement about the car. The reach and popularity of Nach Baliye 7 makes it an ideal platform for the brand.”
The agency will follow up the unveiling of the car on Nach Baliye 7 with a 360-degree media campaign for the Jazz. Motivator bagged the media mandate of Honda Cars in March this year, following a multi agency pitch.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
