Ad Campaigns
Motivational cricket anthem ‘Bolo Bharat Mata Ki Jai’ on Ultra Music for cricket lovers
Mumbai: The anthem aims to infuse immense enthusiasm among Indian cricket lovers & citizens. It will be available in Hindi in both video & audio formats from 6 October 2023. This anthem is to invigorate the spirits of every Indian & instil a sense of excitement & pride in our Indian Cricket team.
The anthem will showcase the Cricket fever in India in its complete frenzy. It will have crowds cheering & praying for their team, fans hysteria in the stadium, Players celebrating each other & many more enchanting moments. The motivating lyrics for this anthem are penned by Deepak Chauhan & the resounding music has been composed by the dynamic duo Neel & Nataraj. Neel is also the lead vocalist for the same.
The music video will be streamed on the Ultra Music YouTube channel and will also be simultaneously streamed on: Gaana, Spotify, JioSaavn, Amazon Music, iTunes, Wynk Music & other leading music streaming platforms.
This anthem of pride & glory is an ode to our nation. It’s a call for unity & a reminder of the unified strength that lies in our diversity. It will resonate deeply with every Indian & invigorate their love & trust in our Indian Cricketers & fuel the sportsman spirit of our Indian cricket team as they embark on their journey to conquer the world.
This Anthem also goes beyond the boundaries of the cricket pitch, it infuses an unparalleled sense of excitement and can be proudly watched & played at any patriotic events & celebrations. All thanks to the energy and positivity it exudes.
Ultra Media and Entertainment Group director Rajat Agrawal said: “India has performed phenomenally both in Cricket & Asian games recently. We all are just waiting for them to bring in the most coveted title in International Cricket & close this year with a bang. “Bolo Bharat Mata Ki Jai” is a drive to awaken every Indian to the promise that lies in our cricketers & give them the needed boost to put India on the world map & bring in the biggest accolades to our nation in this World Cup”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
