MAM
Mother’s Recipe undertakes initiative for war heroes
MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform.
Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers Recipe 500 gm pickle bottle. The select product range will be only available in Canteen Stores Department (CSD) across the nation till January 2018.
Additionally, to reach out and connect with a larger set of audience, Mother’s Recipe is amplifying the campaign on various social media platforms using a unique hashtag #EkAchaarDeshKeNaam. For each comment, like, shares, tweets / retweets related to the campaign, Mother’s Recipe will contribute a certain amount towards the cause. The initiative is already a hit on the digital platforms and has reached more than 5 lakh people, received 75,000+ reaction and 2000+ shares.
The entire campaign both on-ground and online aims to raise a substantial amount of funds which will be donated to the Army Wives Welfare Association (AWWA) on the occasion of Republic Day. The amount generated will be utilised for the welfare of the war widows and their families. The initiative hopes to sensitise the public and create awareness among CSD consumers that they can support this noble cause by simply purchasing Mothers Recipe products or supporting the cause online.
Desai Brothers Ltd food division – Mother’s Recipe head of business development
Sanjana Desai says, “For war widows, the battle continues long after the images of war have faded from public memory. It is hard to believe, but India has the highest number of war widows in the world. These women don’t just struggle with the loss of their husbands, but they also, need to take on their husbands’ roles and support their families.”
Overall, the initiative is being extensively promoted through online advertisements, in-store branding, geo targeting, social media posts and stories. “We urge and anticipate more and more people to come forward to support the cause, so that maximum amount is collected for the families of our war heroes,” Desai concludes.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
