Ad Campaigns
Mother Sparsh’s #AyurvedaForHairHealth campaign clocks 10mn reach
MUMBAI: Baby care brand Mother Sparsh, which is marking its presence in the unisex personal care segment, recently concluded the first leg of a unique campaign focused on the virtues of Ayurveda in hair care. More than 5,000 influencers from across different social media and digital platforms, including Instagram and YouTube, were roped in as part of the campaign titled #AyurvedaForHairHealth.
The first leg of the campaign, which commenced in February, registered an estimated reach of approximately 10 million users. Along with several mom bloggers and beauty and lifestyle experts, a few noted celebrities, such as television actresses Veebha Anand and Shikha Singh Shah, were brought onboard to drive across the pros of adding products that are Ayurvedic and based on age old recipes in one’s hair care regimen.
Mother Sparsh co-founder Himanshu Gandhi said, “The #AyurvedaForHairHealth campaign is more about sensitising the current generation of millennials about the boons of ancient herbs and Ayurveda rather than persuade the users to buy products. The USP of the drive was the user generated content wherein people shared their real-life experiences about how bidding adieu to non-organic and non-natural products gave their hair and scalp a fresh lease of life.”
The initial buzz around #AyurvedaForHairCare was created with influencers sharing unboxing videos of Mother Sparsh hair care products that comprise expert formulations of age-old Ayurvedic and natural ingredients like Dashamoola,Japapushpa, Bhringraj, Jatamansi, Amla Reetha, Shikakai, Neem, Methi and other Ayurvedic oils. Following the initial buzz, the campaign went on to garner exponential visibility at a pan-India level.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
