MAM
Mother Sparsh appoints Himanshu Chandel as head of marketing
Mumbai: Baby & mother care brand Mother Sparsh has announced the appointment of Himanshu Chandel as head of marketing and growth. The on-boarding of Chandel is aligned with the brand’s vision to achieve a landmark feat in the D2C space by clocking 10 times growth in the website sales, it said on Monday.
In his new role, Chandel would spearhead the brand’s overall marketing & growth strategy along with analytics to focus on product innovation.
Mother Sparsh co-founder and CEO Himanshu Gandhi asserted that the appointment of Chandel is also “in sync with the brand’s next growth chapter that majorly is around building the world class brand that thrives in a digital-first world”. “Speed, precision, and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value are sacrosanct for us,” he added.
Prior to Mother Sparsh, Chandel has been instrumental in scaling a number of brands such as Pipa Bella – now acquired by Nykaa, Homescapes Europa Ltd and Passion Gaming, which registered multi-fold growth in terms of user acquisition under his leadership. He has served as a senior-level executive across different segments like gaming, dating & matrimony, e-commerce, cryptocurrency, and BlockChain.
“We intend to scale Mother Sparsh to being a 100 crore brand by FY ’23, and alongside other prerequisites, we are committed to enhancing brand loyalty among the consumers,” said Chandel. “The key growth lever for us would be placing end consumers at the centre of the overall strategy while we would strongly leverage retention marketing strategies along with advanced mar-tech stack. The brand would continue to scale acquisitions with the right set of the marketing mix.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
