MAM
Mother Sparsh appoints Himanshu Chandel as head of marketing
Mumbai: Baby & mother care brand Mother Sparsh has announced the appointment of Himanshu Chandel as head of marketing and growth. The on-boarding of Chandel is aligned with the brand’s vision to achieve a landmark feat in the D2C space by clocking 10 times growth in the website sales, it said on Monday.
In his new role, Chandel would spearhead the brand’s overall marketing & growth strategy along with analytics to focus on product innovation.
Mother Sparsh co-founder and CEO Himanshu Gandhi asserted that the appointment of Chandel is also “in sync with the brand’s next growth chapter that majorly is around building the world class brand that thrives in a digital-first world”. “Speed, precision, and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value are sacrosanct for us,” he added.
Prior to Mother Sparsh, Chandel has been instrumental in scaling a number of brands such as Pipa Bella – now acquired by Nykaa, Homescapes Europa Ltd and Passion Gaming, which registered multi-fold growth in terms of user acquisition under his leadership. He has served as a senior-level executive across different segments like gaming, dating & matrimony, e-commerce, cryptocurrency, and BlockChain.
“We intend to scale Mother Sparsh to being a 100 crore brand by FY ’23, and alongside other prerequisites, we are committed to enhancing brand loyalty among the consumers,” said Chandel. “The key growth lever for us would be placing end consumers at the centre of the overall strategy while we would strongly leverage retention marketing strategies along with advanced mar-tech stack. The brand would continue to scale acquisitions with the right set of the marketing mix.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
