MAM
MontagePro, eka.care join hands to help people with vaccination bookings
Mumbai: Video editing tool MontagePro by Mitron TV has partnered with eka.care to launch an influencer led initiative to reach out to the audience in metros & small towns of India and help them with healthcare facilities.
eka.care app, which is CoWin approved, builds digital solutions for health care providers such as doctors and care seekers. It has built an AI-based innovation on WhatsApp that helps Indians to download vaccine certificates, book vaccine appointments amongst a host of other facilities.
With MontagePro and its creators, the initiative in one week reached over 3.7 million Indians through the medium of social media and saw close to 35 per cent of overall vaccination slot bookings and around 60 per cent CoWin vaccination certificate downloads happening through the WhatsApp bot-based innovation, the platform said in a statement on Tuesday.
“We launched MontagePro in the month of March with the sole aim of helping the creator’s community across the globe with a free to use editing tool,” said Mitron TV’s CTO & co-founder Anish Khandelwal. “Partnering with brands like eka.care gives our creators an opportunity to engage with brands and help them in reaching out with their initiative to a maximum number of consumers. As a brand, we look forward to such partnerships which have a great cause and help Indian citizens at large.”
“eka.care is for better health outcomes of Indians. We built the app in 9 languages to facilitate local experiences and ease of use,” eka.care founder & CEO Vikalp Sahni said. “When we received approval from CoWin, we went back to the drawing board with the same innovative philosophy, so that vaccination slot booking and certificate download happens in a matter of seconds. MontagePro assisted us in ensuring that we reached the right audience, where super simple and conversational experiences in local languages were essential. We are super happy with the reach we have got and it opens up new opportunities for us to collaborate with MontagePro and its brilliant network of influencers who care to participate in this #LargestVaccinationDrive of the earth.”
The initiative aims to reach more than 16 million Indians in the next two weeks.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
