MAM
MontagePro, eka.care join hands to help people with vaccination bookings
Mumbai: Video editing tool MontagePro by Mitron TV has partnered with eka.care to launch an influencer led initiative to reach out to the audience in metros & small towns of India and help them with healthcare facilities.
eka.care app, which is CoWin approved, builds digital solutions for health care providers such as doctors and care seekers. It has built an AI-based innovation on WhatsApp that helps Indians to download vaccine certificates, book vaccine appointments amongst a host of other facilities.
With MontagePro and its creators, the initiative in one week reached over 3.7 million Indians through the medium of social media and saw close to 35 per cent of overall vaccination slot bookings and around 60 per cent CoWin vaccination certificate downloads happening through the WhatsApp bot-based innovation, the platform said in a statement on Tuesday.
“We launched MontagePro in the month of March with the sole aim of helping the creator’s community across the globe with a free to use editing tool,” said Mitron TV’s CTO & co-founder Anish Khandelwal. “Partnering with brands like eka.care gives our creators an opportunity to engage with brands and help them in reaching out with their initiative to a maximum number of consumers. As a brand, we look forward to such partnerships which have a great cause and help Indian citizens at large.”
“eka.care is for better health outcomes of Indians. We built the app in 9 languages to facilitate local experiences and ease of use,” eka.care founder & CEO Vikalp Sahni said. “When we received approval from CoWin, we went back to the drawing board with the same innovative philosophy, so that vaccination slot booking and certificate download happens in a matter of seconds. MontagePro assisted us in ensuring that we reached the right audience, where super simple and conversational experiences in local languages were essential. We are super happy with the reach we have got and it opens up new opportunities for us to collaborate with MontagePro and its brilliant network of influencers who care to participate in this #LargestVaccinationDrive of the earth.”
The initiative aims to reach more than 16 million Indians in the next two weeks.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
