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Monk Media Network partners with digital dance platform
MUMBAI: Monk Media Network, a recently launched ROI focused digital agency by Ashish Patkar and Sanket Kunde has partnered with online dance initiative ‘Dance with Madhuri’ to monetise and promote their digital platform.
The agency will look into Digital Asset Monetization for the brand, thus helping them realise the vision of being the largest digital dance platform in the world.
The account will be managed by the Mumbai team who will provide engagement solutions across digital platforms.
Commenting on the partnership, Founder & CEO Ashish Patkar said, “We are very excited to be a part of ‘Dance With Madhuri’. This signing validates our belief that the digital space has to deliver real monetary returns to clients while engaging users and building brand advocacy. We look forward to offer some path-breaking ROI solutions to them.”
RnM Moving Pictures CEO Neeraj Kumar said, “‘Dance With Madhuri’ aspires to be the largest digital dance initiative in the world. DwM caters to everyone, whether you’re a dancer or a non-dancer, if you want to dance on your friend’s sangeet, or audition for a dance show, with detailed courseworks and dance lessons built in, you just have to login and learn over 20 dance forms including popular hits from Bollywood through easy, structured video lessons. In Monk Media Network we have found partners who will work with us to make our vision a reality and reach out to every corner of the world.”
Monk Media Network which was launched in January 2016, believes in offering unique approach to communication and are razor focused on delivering ROI to every client they engage with. They offer a bouquet of services panning across Digital Marketing, Performance Media Marketing, Influencer Engagement, Social Media and Video Production. The agency started its operations with 3 employees and today has a team of 30 people spread across Mumbai, Delhi and Middle East.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
