MAM
Moneycontrol Pro clocks in 100,000 individual subscribers
MUMBAI: Moneycontrol Pro has crossed an active subscriber base of 100,000 consumers in less than five months of launch. Catering to the needs and preferences of consumers following financial markets, Moneycontrol Pro offers cutting-edge research, sector trends and review, investment analysis and advice by experts along with a personalized look for every user. The app is an ad free platform.
Commenting on the achievement, Moneycontrol Business Head, B2C Revenue Manoj Nagpal said, “Seeing the sheer number of subscribers that the Moneycontrol Pro has been able to garner since its launch in April has certainly surpassed our expectations. Behind this success has been the dedicated and committed team at moneycontrol who have come together towards producing an app that provides immense value to our customers. With the subscriber and their app experience being of utmost importance to us, we have offered them a host of enhanced features with the latest technology that provides them seamless interaction on the app.”
Such has been its undisputed presence over the financial sector amongst investors, that moneycontrol pro successfully added a subscriber every minute in the month of October, the busy festive season when markets saw a steady upsurge. Offering its subscribers more insight and providing the very best of quality in terms of technology and finance has seen the app reign supreme amongst its competitors.
Network18 CEO -Digital & President – Corporate Strategy Puneet Singhvi, commented, “It gives our group immense pleasure in announcing the landmark figure of 1 lakh individual subscribers of Moneycontrol Pro, our very first and ambitious subscriber based product. Moneycontrol Pro has made a name for itself in the business and finance sector owing to its up-to-date innovations and has continued to remain the market leader in the industry. Milestones like these are testaments to the brand moving in the right direction and has given us ample room for optimism to provide more personalized and best-in-class services in the coming future.”
The premium services include interactions with market gurus, providing profit ideas from their expert and research team who provide industry perspective to help their users/ investors be on top of their game and make a much-better investing decision. With the customer at the very core of their brand ethos, Moneycontrol Pro has always strived to provide the best in class services to its users. Its other offerings include a personalized calendar of important business events that enable the users to stay updated at all times along with them staying abreast of growing trends and analysis in an easy to use & follow format.
MAM
Madison World to launch AI platform M BrAIn for media planning
Agency group invests about $1 million as it shifts to AI driven growth planning.
MUMBAI: If media planning once ran on spreadsheets and gut instinct, the next chapter may run on algorithms and curiosity. Madison World is preparing to roll out the first version of its proprietary artificial intelligence platform Madison M BrAIn in early April, as the independent agency group accelerates its transition toward AI driven planning and product led media services.
The platform, expected to involve an investment of around $1 million, is designed to reshape how the agency approaches strategy by combining internal knowledge, external data sources and advanced AI models into a single intelligence ecosystem.
According to Madison Media, OOH and Hiveminds partner and group CEO Ajit Varghese the initiative forms part of a larger structural rethink within the organisation. “Traditionally agencies built frameworks around media planning and allocation. We are redesigning that structure into what we call a Growth Planning System (GPS),” Varghese said.
The shift reflects a growing belief that effective media strategy must begin earlier in the decision making process. Instead of jumping directly to channel allocation, planners must first decode the market itself identifying consumer barriers, purchase triggers and the core challenges facing a brand.
Once those insights are mapped, agencies can build clearer growth agendas for clients and design media strategies that connect more closely with business outcomes.
To support that approach, Madison has built Madison M BrAIn as what it describes as a human AI cognitive ecosystem. Acting as a central intelligence hub, the platform aggregates proprietary insights alongside external data sources and large language models, enabling planners to access deeper market intelligence before building campaign strategies.
Varghese said one of the core objectives is to democratise knowledge across the organisation. “In the past, this level of understanding was largely available to senior leaders or experienced strategists. With Madison M BrAIn, even a junior planner should be able to access the same intelligence and approach clients with a far more informed perspective,” he said.
The agency has already implemented the new planning philosophy internally and completed three months of testing for the AI platform, with early trials showing encouraging results in terms of learning capability and system performance.
While the first version relied on global large language models, Madison is now developing its own proprietary Small Language Model (SLM) to serve as the core of the M BrAIn ecosystem.
“The SLM will be able to read global LLMs, but the LLMs cannot read the SLM,” Varghese explained. “That ensures all the intelligence we build remains within the Madison ecosystem and strengthens our proprietary knowledge base.”
The first version of Madison M BrAIn is expected to go live in early April, with a more refined version targeted by the end of June. Over time, the platform will integrate additional external data streams and APIs including consumer insight platforms, social listening tools and client datasets.
These integrations are expected to enhance the system’s learning capability and enable it to generate increasingly sophisticated strategic recommendations.
Although the platform is currently being deployed for internal use, Madison sees potential for it to evolve into a licensable product in the future.
“At the moment, our focus is to stabilise and strengthen M BrAIn internally. But over time there is potential for this to become a product that could be licensed externally,” Varghese said.
The AI platform is also part of a wider technology transformation underway at the agency group. Alongside M BrAIn, Madison is building a broader digital infrastructure called the Catalyst operating system, which aims to integrate operational processes, data and product platforms into a unified ecosystem.
This broader technology stack could require an additional $1 million to $1.5 million investment over time, though spending will be phased and reviewed regularly.
“We are evaluating progress every three months and prioritising the most critical capabilities first,” Varghese said.
Madison expects the full AI and operating ecosystem to be fully functional within 12 to 18 months, positioning the agency to combine human strategy with machine intelligence as the advertising industry enters its next data driven phase.
