MAM
Moneycontrol join hands with Aditya Birla Group
Mumbai: Moneycontrol, India’s leading markets and finance platform, has joined hands with Aditya Birla Group to launch ‘1 Minute Investment Pops,’ a one-of-a-kind video series aimed at simplifying wealth creation for young investors.
‘1 Minute Investment Pops’ aims to simplify the world of investments, offering viewers a quick and insightful glimpse into various investment avenues in just a minute. In each video, market experts such as CNBC TV18 anchors Nigel Dsouza, Sonal Mehrotra, Sonia Shenoy explain different methods of investing, providing viewers with the essential knowledge to start or continue their investment journey.
At a time when short, engaging content rules the roost, there’s an opportunity for financial education to adapt and keep up. It’s all about being ‘snackable’ – quick, informative, and right to the point. However, there’s been little to no change in the way in which financial education is presented to beginner-level investors, and that’s the gap ‘1-minute investment pops’ aims to bridge. These bite-sized videos do not overwhelm the user with complex information; they ignite the viewers’ interest in saving and investing in just a minute.
In the episodes so far, Dsouza has covered a range of investment topics including Hedge Funds, PPF (Public Provident Fund), Health Insurance Plans, and Mediclaim, while Sonal Mehrotra delved into topics like Pension Plans, Endowment Plans, and Term Insurance. Sonia Shenoy has addressed topics such as Bank Fixed Deposits, Post Office Fixed Deposits, and ULIPs (Unit Linked Insurance Plans).
The digital video series targets mobile-first, new age consumers, and inspires them to adopt saving and investing practices. The simplified digital content enables easy sharing and serves as a valuable reference for informed investment decisions.
‘1 Minute Investment Pops’ is exclusively available on Moneycontrol’s digital platforms, including Instagram and YouTube.
https://www.youtube.com/playlist?list=PLA_tb393dqDds6Toe51tCGcAwsJWreA9i
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
