MAM
Mondelez india launches cadbury dark milk – a new chocolate taste
MUMBAI: Mondelez India announces the introduction of a new taste experience to its thriving bouquet of premium chocolates with Cadbury Dark Milk. Cadbury Dark Milk brings a new taste to the world of chocolate with a superior product experience for those with sophisticated and matured sensibilities. Global icon Aishwarya Rai Bachchan is the face for Cadbury Dark Milk in India, who further reaffirms the company’s commitment to define the evolving taste of chocolate for a more progressive consumer by providing them with a choice, while creating new experiences.
A proposition for grown up palates, Cadbury Dark Milk appeals to an advanced, matured audience who enjoy varied experiences in their “me time” indulgent moments. Cadbury Dark Milk will help to grow the chocolate category through premiumization by being more relevant and attractive to mature, discerning consumers leading to a scale up in category consumption. The sweet spot between milk and dark chocolate, Cadbury Dark Milk offers a smoothly intense, deep deliciousness with a rich taste.
Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “Mondelez India sees a major opportunity in developing a new taste experience in the chocolate category and Cadbury Dark Milk gives us the first mover advantage of becoming the category innovator. Our brands play a special role in people’s lives. Increasingly consumers want products that reflect their lifestyle and we have always been at the forefront of creating distinctive products and platforms to address this need. Cadbury Dark Milk is a unique product that offers a heightened delight of a grown-up chocolate. In this binary world of milk and dark chocolate, Cadbury Dark Milk refuses these boundaries that takes the best of both worlds and creates a distinct blend for an evolved, unconventional taste. And there couldn’t have been a better brand ambassador than Aishwarya Rai Bachchan to introduce Cadbury Dark Milk as she truly embodies the exceptional appeal of this new product innovation with her ground-breaking milestones. Her prestige and repute make her stand out as an accomplished, matured sophisticated individual.”
Speaking on the association, Aishwarya Rai Bachchan said, "It is a privilege to be a part of Mondelez India’s new category innovation with Cadbury Dark Milk. Cadbury has always given us a reason to enjoy chocolates the way we like it. Cadbury Dark Milk is a new, premium taste that will surely appeal to chocolate lovers. I like its special packaging and most of all I love the taste, it’s richer, darker, creamier. It has been great fun working on this campaign and I am very excited to share this experience with you and see it come to life!”
The launch of Cadbury Dark Milk will be supported by a 360-degree communication campaign, designed to demonstrate the Richer, Darker, Creamier chocolate experience, which will include a new TVC, innovative Outdoor & Digital campaigns and strong in-store visibility. Priced at Rs. 99 for 72 gms (available in Original – Rich & Creamy variant) and Rs. 199 for 156 gms (available in Original – Rich & Creamy and Salted Caramel – Rich & Creamy variant), Cadbury Dark Milk is all set to take on the chocolate category in India, one bite at a time!
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
