Brands
Mondelez India launches Cadbury Dairy Milk Marvellous Creations
MUMBAI: After the success of its centre-filled chocolate Cadbury Dairy Milk Silk Caramello and aerated chocolate Cadbury Dairy Milk Silk Bubbly, Mondelez India Foods Private Limited has launched Cadbury Dairy Milk Marvellous Creations. Available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, it will exuberating a fun and playful characteristic with its distinctive form and unpredictable inclusions. The former is priced at Rs 39 while Cookie Nut Crunch is priced at Rs. 80.
The company indents to redefine chocolate eating experience for its consumer that craves for innovation. This new innovation is different, with a quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to explode, as the contrasting sensations play off.
Speaking on the launch, Mondelez India director marketing for chocolates Prashant Peres said, “We are delighted to introduce global innovation like Cadbury Dairy Milk Marvellous Creations in India. Indian consumers now demand unique formats and eat experiences and given our global leadership in chocolate, we are well positioned to identify and bring some of our world leading brands to India. Cadbury Dairy Milk Marvellous Creations reflects India’s celebratory spirit and our objective is to bring fun and excitement into the way Indians enjoy their favorite chocolate. The product combines exciting inclusions like gems, jelly and popping candy in an indulgent bar of milk chocolate that literally explodes in your mouth with every unpredictably delicious bite.”
Through Cadbury Dairy Milk Marvellous Creations, the brand is amplifying the joy that it has been bringing to Indians for more than six decades. The launch will be supported by a 360-degree communication campaign, that includes a new TVC, as well as outdoor and digital campaigns targeting the brands core target audience families. On-ground activations and a Cadbury Dairy Milk Marvellous Creations bus, are also a part of the campaign to leave its consumers pleasantly surprised.
Cadbury Dairy Milk Marvellous Creations will be exclusively available in select cities, on Amazon, India’s largest online store, starting 10 August. It will then be available across all major urban and rural retailers from mid-August.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
