MAM
Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative
MUMBAI: Momspresso.com has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through arts and crafts, and DIY activities. The 21-day campaign from Momspresso and the makers of Fevicol is aimed at encouraging families to engage in various fun crafting activities and create happy memories in the process, rather than let children get bored sitting at home.
As part of the initiative, the platform has collaborated with popular celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge, thus giving a strong voice to the idea of creating and sharing memories with family and drive awareness around the same, across India. To further increase the reach of this latest initiative, Momspresso.com has launched it in ten vernacular languages and has also invited 1000+ influencers to be a part of this fun activity and share their videos and pictures on Instagram and Facebook. An instagram handle “India Crafting Memories” has also been created which will be a repository of all curated content.
Commenting on the initiative, Momspresso COO Prashant Sinha said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories Challenge and there couldn’t be a better partner thanFevicreate, from the makers of Fevicol, to launch this across the country.”
Pidilite Industries CEO consumer products Shantanu Bhanja said, “We have always believed that arts and crafts can provide children the opportunity to fully explore their potential, build their self-confidence, and enhance their creative thinking while ensuring a fun-filled yet educative time even when they are away from school. Given that kids are home-bound at present for such a long time,we thought of launching the ‘India Crafting Memories’initiative to help parents keep their children engaged, creative, and productive, while crafting some beautiful memories together.”
Through this initiative, families have a special chance to create memories and share them through Instagram or Facebook. Fevicreate will also be hosting a series of daily live sessions by experts on social media to share some interesting craft ideas that parents can do with their children with stuff that is available at home. The campaign will also see weekly contests and Vlog challenges on Momspresso Social for wider participation in these activities. Momspresso.com will create a video compilation of India’s biggest collection of crafted memories received through this campaign.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
