MAM
Mohit Ahuja joins Mirum India to head brand strategy & client services
MUMBAI: Mirum has brought onboard Mohit Ahuja as the director of brand strategy and client services. This position sees Ahuja with the responsibility of managing brand planning and client servicing divisions at Mirum. Mohit Ahuja comes with two decades of extensive agency experience across the likes of McCann, Ogilvy, and DDB; the latest being an eight-year stint with 82.5 Communications as SVP.
Mirum is one of the leading digital solutions agencies in India, servicing more than 50 clients across BFSI, Healthcare, FMCG, F&B, Automobiles and other sectors. Mirum India offers a bouquet of digital services across digital strategy, media planning, creative services, web development and marketing automation solutions.
Ahuja will be based out of Mumbai office and will directly report to the joint CEO Hareesh Tibrewala.
Tibrewala says: “Mohit is a great addition to the Mirum family. With his two decades of agency stints, he brings a lot of rich advertising and marketing experience to the table. We have very talented client servicing and brand planning teams at Mirum, and we are sure Mohit will provide direction and able leadership to them.”
Commenting on his new stint, Ahuja says: “I am thrilled to be a part of Mirum. The agency is growing, has big ambitions and I am looking forward to being part of this journey.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
